Emeritus (together with its relevant subsidiaries, associates, and affiliated companies as listed in Annexure-1 of this Notice, collectively referred to as “Emeritus”, “us”, “we”, “our”, or “the Company”) uses cookies and similar tracking technologies (collectively referred to as “Cookies”) across its websites and mobile application for iOS and Android (collectively the “Platform”).
Our Cookies Policy explains what cookies are, how we use cookies, how third parties with whom we partner may use cookies on the Platform, and your choices regarding cookies.
What are cookies
Cookies and similar tracking technologies are small data files or technologies that may be stored on or accessed through your computer, mobile device, or other device when you use our Platform. These technologies may include browser cookies, SDKs, pixels, tags, local storage, and device identifiers. They help us operate and improve the Platform, remember your preferences, understand how the Platform is used, and provide content and advertisements that are more relevant to you.
The types of Cookies that may be used on our Platform include:
- First-party cookies: Cookies set directly by us to remember preferences, settings, and interactions and enhance your experience during and between visits or sessions.
- Third-party cookies: Cookies set by third parties that provide services to us, including functionality, analytics, advertising, and campaign measurement.
- Advertising cookies: Cookies used to deliver relevant advertisements and measure advertising campaign effectiveness.
- Session cookies: Temporary Cookies that remain active for the duration of a browser session and support essential functions such as authentication and preference maintenance.
- Persistent cookies: Cookies that remain on your device for a set period or until deleted and remember preferences across visits.
How Emeritus uses cookies
Emeritus uses Cookies to provide a more efficient, personalized, and seamless experience, understand how the Platform is used, monitor content and advertising performance, and improve functionality, security, and performance. Cookies also help us remember your preferences and tailor content and features to your interests.
The categories of Cookies that may be used on our Platform include:
- Essential Cookies: Necessary for navigation, authentication, secure areas, and other core functionality. The Platform may not function properly without these Cookies.
- Preference Cookies: Remember choices such as your preferred language, region, or other settings.
- Statistics Cookies: Collect aggregated or anonymized usage information to improve performance and usability.
- Marketing Cookies: Help us and our partners understand interests, deliver relevant content and advertisements, and measure marketing campaign effectiveness.
Cookies used by our service providers
Our Platform uses Google services to enhance functionality, performance, and marketing effectiveness, including:
- Google Analytics: Used to understand how users interact with the Platform and improve the user experience.
- Google Analytics 4 (GA4): Used to measure Platform usage, engagement, and performance.
- Google Ads: Used to measure advertising effectiveness and track conversions.
- Google Advertising ID (Android): Used to support analytics and measure advertising effectiveness on Android devices.
For more information, see the Google Cookie Policy.
Microsoft
We use Microsoft Clarity and Microsoft Advertising to understand Platform interactions through behavioural metrics, heatmaps, session replay, usage analytics, and conversion measurement.
- Microsoft Clarity: Used to improve user experience and Platform performance.
- Microsoft Clarity / Advertising: Used to analyze interactions and marketing effectiveness.
- Microsoft Advertising (Bing UET): Used to measure advertising performance, track conversions, and improve advertising relevance.
For more information, see the Microsoft Privacy Statement.
SpeedCurve
SpeedCurve analyzes performance metrics such as page load times and responsiveness.
For more information, see SpeedCurve's Privacy Policy and Cookie Documentation.
Usercentrics
Usercentrics stores and manages your consent preferences so that your choices are respected across the Platform. These Cookies support data protection compliance and do not track browsing activity beyond consent management.
For more information, see the Usercentrics Privacy Policy.
Apple Identifier for Advertisers (IDFA)
IDFA is an Apple device identifier used to understand app interactions and measure advertising effectiveness. We access and use IDFA only when you grant tracking permission through Apple's App Tracking Transparency settings.
Firebase
- Firebase Analytics: Collects app usage information to help improve the user experience.
- Firebase Crashlytics: Collects crash and diagnostic information to monitor stability and troubleshoot issues.
- Firebase Cloud Messaging (FCM): Generates a device token to deliver push notifications and service-related messages to users who enable notifications.
Managing Cookies
Website Browsers
Most browsers allow you to refuse and delete cookies. Instructions vary by browser and version. Current information is available for:
Deleting or refusing Cookies may prevent you from using some or all website features.
Mobile Applications
You can manage tracking technologies through application or device settings where available. Depending on your device, you may control app permissions, limit personalized advertising, reset your advertising identifier, or disable certain tracking technologies. Available controls vary by device, operating system, and application version.
Additional Mechanisms for Managing Cookies
To learn more about Cookies and how to manage them, visit All About Cookies and the ICO website. You may also opt out of Google Analytics.
Participating advertising providers may offer interest-based advertising controls through AboutAds.info, the European Digital Advertising Alliance, NAI Mobile Choices, or AppChoices. Opting out is specific to the device and browser and does not prevent all advertisements or other data collection.
California Do Not Track Disclosure Requirements
Some browsers offer a Do Not Track (DNT) signal. There is currently no universally accepted standard for responding to DNT signals, and our website does not respond to them at this time. You may manage cookie preferences and opt out of certain tracking through the controls described above.
Contact Us
Questions, concerns, or complaints about this Notice may be sent to the Data Protection Officer at Privacy@Emeritus.org.
Emeritus Solutions Pvt. Ltd.303, Inizio, Cardinal Gracious Road,
Sahar P&T Colony,
Mumbai 400099,
Maharashtra, India
When we receive a formal complaint, we attempt to contact the complainant individually and resolve their grievances truthfully and transparently. In certain countries, you may also lodge a complaint with your local data protection authority.
Annexure-1
List of Affiliates
“Affiliate” means any entity that directly or indirectly controls, is controlled by, or is under common control with another entity, where “control” means the beneficial ownership of more than 50% of the issued share capital of a company or the legal power to direct or cause the direction of its management. “Controls” and “controlled” shall be interpreted accordingly.