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Upskill with the world’s most influential books in bite-sized lessons.

Insights On Team Management

Insights On Leadership

Insights On Personal Development

Financial Management

Insights On Communication

INSIGHTS FROM BEST-SELLING BOOKS

Upskill with business leaders, subject matter experts and faculty from top universities.

Lessons From Indian Management Guru's

Lessons On Crisis Management

Lessons On Marketing

Lessons From Founders Over 30

Lessons From Famous Families

INSIGHTS FROM FACULTY & EXPERTS

Jack Straight From the Gut is the autobiography of one of the most iconic CEOs of General Electric, Jack Welch. Watch this series to see how Welch introduced a radical new management style that helped turned an elephantine, hierarchical behemoth into an agile, nimble and efficient powerhouse of corporate innovation.

Jack: Straight From The Gut By Jack Welch

Jack: Straight From The Gut traces GE's legendary CEO Jack Welch’s journey as he reshaped a bureaucracy-ridden company into a lean, nimble and extremely profitable business whose processes are seen as a model for executives and organizations all over the world.

All great leaders are different but they all possess one key quality—self-confidence. Understand its importance and learn how to build your team’s confidence such that they are self-assured and constantly learning and growing together.

It is important to build and engender self-confidence in your team. It gives them the courage to take risks and achieve far beyond the realms of possibility.

When Jack Welch took over as CEO of GE, he found himself signing expenditure requests that 16 people had already approved. This video explains how he eliminated unnecessary layers of management and streamlined operations such that he never had to sign any such request in his tenure as CEO.

Large companies often have needless hierarchies that hamper flexibility and speed of operations. Build lean organizations that are agile, adaptable and high-spirited.

Early on in his tenure, Welch decided that the best way forward for GE was to only focus on businesses that would pay off in the long term. Find out how Welch worked out a rule of thumb to eliminate superfluous businesses and focus on operations that would lead GE to unprecedented growth.

Unless you are a market leader, your profitability does not count in the long run. It is good to take stock of where you may be lagging in the market and refocus your resources on ventures that will provide enduring growth.

Welch argues that it is important to evaluate and reward people according to their abilities and performance. This also includes making the tough call and sacking those who are not up to par. Find out how to sack people in the most humane and amicable manner possible.

Exceptional performers should be rewarded so they continue to push the envelope, while poor performers need to be removed from the talent pool to effectively streamline the workforce and ensure consistent growth.

One of the toughest asks of leadership is to let people go. Find out how to sack people in the most humane and amicable manner possible.

Avoid any element of surprise when firing an employee. Ensure your workplace is built on constructive criticism and feedback and you are expressing your disappointment on performance where necessary.

Jack Welch classifies managers into four broad types depending on their ability to deliver on commitments and whether they share the values of the company. Find out how to use this classification to decide who should stay and who should go in this video.

True leaders energize and inspire rather than control and direct. A manager who typically forces performance out of people rather than inspires it needs to be let go.

Jack Welch was a great believer in cultivating leaders from within the company. Learn how he created an entire training program at GE’s Crotonville institute to train leaders in-house.

Leadership is all about nurturing others within your team to become good leaders. Not only does this ensure smooth transitions within organizations, but also keeps people motivated.

When a company’s performance starts to energize employees, it’s a sure-fire path to growth. Learn how Jack Welch made this a reality by tying rewards to GE performance.

Consider tying rewards to company performance to get employees to start viewing the company’s overall growth and goal as their own.

Learn how Jack Welch adopted Six Sigma processes to reduce error and get as close to perfect efficiency as possible.

Relentlessly measuring, evaluating and improving performance in every function should be a core part of any business, as it brings you as close to 100% efficiency as possible, enabling you to grow your business.

Emotional Intelligence 2.0 By Travis Bradberry And Jean Greaves

One Small Step Can Change Your Life: The Kaizen Way By Robert Maurer, Ph.D

The Bullet Journal Method by Ryder Carroll

How To Win Friends And Influence People By Dale Carnegie

Learn To Manage Your Emotions From The Chimp Paradox By Steve Peters

Blindspot By Mahzarin Banaji And Anthony Greenwald

How To Perform Under Pressure By Drs. Hendrie Weisinger And J. P Pawliw-Fry

Hijacked By Your Brain: Jon Wortmann And Julian D. Ford

In this series, discover four key skills that can help you develop your emotional intelligence. Understand the importance of emotional intelligence, why it matters, and how it can impact you in your daily life, both personally and professionally.

In this episode, discover the importance of emotional intelligence, as well as what it truly entails.

In this episode, you'll be introduced to four key skills that can help you improve your emotional intelligence. 

Learn about why self-awareness can help you utilize your other emotional intelligence skills, and discover one strategy to help improve your self-awareness. 

Discover three key strategies that will help you look inwards and practice self-awareness.

Learn about potential triggers that can impact your self-awareness.

In this episode, learn about self managmeent, what that entails, and how you can encorporate some key practices to ensure you practice self-management effectively.

Discover three strategies that will help you not react to emotions, without understanding.

Understand why your thoughts can really impact your self-management, and discover how to harness negative self-talk.

Learn about why a solid sleep regime is crucial to your own self-management. 

Understand why social awareness is an important skill when building social competence.

Learn about 3 hacks that will help you read a room in a more effective and productive way.

In this episode, learn about how to practice the art of listening, and work through an activity based on the premise of being more present.

Learn about the fourth emotional intelligence skill - relationship management.

Improving Relationship Management: Part 1 

Understand how important being open and curious is when trying to improve your relationships.

Improving Relationship Management: Part 2 

Learn about 6 key steps you can take when tackling a tough conversation.

Improving Relationship Management: Part 3 

In this episode, you'll recap  4 important skills that you've learned throughout this course. 

Billionaire maverick, dream catcher, or quirky businessman, it might be difficult to define the CEO of SpaceX and Tesla, but Ashlee Vance's biography sets out to do just that. Stay tuned to this series to find out what fuels Elon Musk and his strategies for excellence.

Technology is meant to serve a much higher purpose than make everyday lives easy, believes Elon Musk. Whether it is Solar City, e-transport or space dreams, the Tesla CEO always sets his sight high.

The Maverick Who Wants To Change The World

Elon Musk had a clear goal even while still in college. Driven by a bigger purpose, saving the human race from annihilation, for instance, he set about exploring his options. His journey makes for interesting insights, watch this video to learn more.

Elon Musk's goals are broad and far-reaching. Consider expanding your corporate goals from acquiring customers to helping customers.

If there is one thing Elon Musk is bullish about, it is perseverance. Whether it’s a bonding exercise with colleagues or the Burning Man Festival, he is always up for a challenge with his never-say-die attitude. What makes this entrepreneur a survivor, clawing back from bankruptcy and failure? Find out in this episode.

Bringing your dreams to life requires perseverance. Stay focused and work hard, even when the obstacles seem insurmountable.

Elon Musk's idea for any business is simple: pick an industry with money and enough inefficiencies to exploit using the internet. Learn how his innovative fixes ensured customer satisfaction and loyalty. You can try applying this principle to your situation.

Business ideas are all around you. One way to find them is to look for inefficiencies and come up with solutions to fix them.

A big idea can be overwhelming but broken down into simple chunks, it becomes achievable. Elon Musk has mastered that thought process and so can you. Take cues from how the Mars mission shaped up by watching this video.

Big tasks can seem too overwhelming to get started. When this happens, break your complex ideas down into smaller, actionable pieces.

Elon Musk can be one of the few tech-preneurs who can make environmentalism cool and coveted by the rich and happening. He makes it possible to save the planet while furthering your goals. Watch and learn.

Your company mission may inspire employees but not consumers. Make sure your product or service aligns with your mission as well as your customers’ needs.

They say your true character is revealed under stressful situations. This is where Elon Musk scores over his competitors. The story of how he brought Tesla back from the brink of bankruptcy is educative. Hit play to learn more.

It's easy to make bad decisions in a crisis. Under pressure, stay focused and rational as you find a solution.

He may not wear a cape but Elon Musk's all-or-nothing attitude has earned him a superhero stature. There's more to his rise and rise, also find out why there are big payoffs for taking risks, in this episode.

Big ideas demand big action. If you believe in an idea, don't wait to get started—go all in.

Recounting inspiring stories of scores of African Americans who achieved extraordinary success, entrepreneur and public speaker Dennis Kimbro shares his knowledge of business and black culture in Think and Grow Rich, fused with ideas and strategies that draw from co-author Napoleon Hill's laws of success. In this series, Sabrina Smith, a principal at thoughtLEADERS LLC offers insights from the book to explain how you can level the field between the privileged and the underdog by cultivating your thinking.

Think And Grow Rich: A Black Choice: Dennis Kimbro And Napoleon Hill

Learn from the many African-Americans who succeeded despite facing discrimination and poverty-stricken childhoods to find inspiration and understand how you can take charge of your destiny and stay true to your dreams by harnessing the power of your thoughts.

Highlighting stories of the first Black graduate of the United States Military Academy and the creator of the largest Black insurance company in the US, Kimbro emphasizes that in order to overcome adversity, it is crucial to understand and apply the principles of mental laws, which are spiritual in nature. Learn what these are in this video.

The first step to overcoming adversity is to understand that your thoughts can determine your circumstances. To change your situation, strive to replace your negative thoughts with positive ones.

All it took for Madame CJ Walker to become a millionaire, or for Jesse Jackson to be the first Black man to run for US President was a little bit of imagination. Learn about the power of imagination and how you can unleash it to achieve seemingly impossible feats in this video.

We use our imaginations to dream the lives we desire. Frame your dreams in a way that makes clear the actions and effort required to achieve them.

Before you do anything, you must first believe that you can. Find out how to push aside self-limiting beliefs and tap into the unlimited dimension of thought and faith in this episode.

Your faith underpins your ability to pursue dreams. Dispel your negative emotions, like fear, greed, jealousy, and hatred and adopt a positive mental and spiritual attitude.

Staying persistent is a must to gain success. Determine where you stand on the power of persistence by answering four questions in this episode.

Achieving success is a nonlinear journey that includes failure and persistence. To overcome failure, frame it as a necessary learning opportunity and temporary inconvenience.

Many studies argue that most social problems are a result of low self-esteem. Dennis Kimbro encourages Black people to see themselves as what they desire to be, rather than what they are. Learn how to build your self-image and gain self-respect in this video.

A positive self-image is key to becoming the person you want to be. Invest time in working towards a healthy self-image and breaking free of barriers.

Is money good or is it the source of all evil? Unlock the answer to this eternal question as Kimbro explains the mental laws concerning wealth and what financial prosperity really entails in this episode.

Set incremental goals toward acquiring the financial freedom you desire. Include service in your wealth acquisition plan.

The power to change your circumstances lies within yourself. This video explains how it is possible to become self-accountable and accomplish anything, no matter where you stand in life, by developing self-discipline.

You can consciously choose how to think and act. Practice self-discipline to master your thoughts and make your dreams real.

Patrick Lencioni, founder and president of The Table Group, writer and consultant to CEOs and their executive teams, professional sports organizations, the military, non-profits, universities, and churches; has conceptualized the Five Dysfunctions of a Team model. This model, which we will cover in detail during the course, lists five behavioural tendencies that will keep your team from performing at its best.

The Five Dysfunctions of a Team by Patrick Lencioni

Genuine teamwork in most organizations remains elusive because of five inherent dysfunctions of a team. In this video, you will learn about the importance of teamwork and how you can, by the end of this course, help your team overcome behavioural dysfunctions to achieve effective teamwork.

This video sets the context of the Dysfunctions of a Team model through the story of a realistic, but fictional organization. By relating with the characters and set-up in the story, you will learn how team dysfunctions mar a company’s performance in the practical world.

In this episode, Kathryn, the new CEO of Decision Tech, holds an offsite meeting to address team issues, and explains the importance of trust. By the end of this video, through observing the behaviour of the members of the group in the story, you will learn how to identify signs of mistrust in your team.

This episode reveals the actions exhibited by trusting teams. They are open about their mistakes, ask for help and provide feedback. In this video, you will learn about a few tools that can help overcome the absence of trust within your team.

In this episode, you will view a change of track when Kathryn tells the group that they now need to spend some time understanding what they are working towards: the team's goals. Individual results don't matter if they don't promote the team's goals. By the end of this video, you will learn the importance of formulating specific team goals, rather than individual or department-wide goals.

In this video, you will learn how to make your team focus on results by making the goals clear, and rewarding only those behaviours and actions that contribute to those results

In this episode, you'll be working on how to diagnose the dysfunctions prevalent in your team.

All strong and long-lasting relationships require productive conflict in order to grow. Unfortunately, most people go all out to avoid passionate debates that are essential to any great team. After watching this video, you will learn how conflict is productive, and will discover how to guide your team to let down their guards, to willingly engage in healthy conflict.

Healthy conflict can improve productivity by involving different perspectives to arrive at solutions. In this video, you will learn how to transform your boring, political meetings to lively, constructive, and solution-driven ones.

Great teams move forward on their decisions with complete buy-in from every member of their team. Conflict underlies the willingness to commit without perfect information. In this video, you will learn how to push your group for closure and adherence to set schedules.

The Third Dysfunction: Lack of Commitment

Accountability refers to the willingness of team members to call their peers out on performance or behaviours that may hurt the team. This video shows you how to identify signs of avoidance of accountability within your team and will provide ways to help overcome this dysfunction.

The Fourth Dysfunction: Lack of Accountability

In this episode, you will be introduced to a team exercise in order to demonstrate some of the points you have learned so far.

The on-site application is a different ball game. Difficult decisions are taken, and some heads are rolled. The team strives to overcome their dysfunctions to drive their company to achieve the top spot in the market. After watching this video, you will learn how team building efforts can help your organization accomplish goals.

Take your team through the experience of this diagnostic exercise, discuss the results, and identify any clear implications for the team.

As difficult as it is to build a team, it is not complicated. The five dysfunctions listed in this course can keep your team from performing its best. You, as a leader, need to facilitate having your team spend considerable time together to overcome these dysfunctions, and perform effectively and successfully.

What can a colony of penguins teach you about organizational change? A lot, according to Our Iceberg is Melting authors, John Kotter and Holger Rathgeber. From setting up for change, making it happen, to leading the team through difficult waters, it is time to learn from the penguins. Mike Lynn, a principal at thoughtLEADERS, LLC shares penguin wisdom that can be easily applied to your organization.

Our Iceberg Is Melting: John Kotter And Holger Rathgeber

Authors John Kotter and Holger Rathgeber explore how to drive change when facing a crisis. Find out if you have the four things required to not just survive but also thrive in difficult times: great leadership, the right team, consistent messaging, and an action-oriented approach.

Penguins thrive in groups. So, what do they do when the first signs of change show up? How do they navigate and predict what is to come? Meet Fred, the penguin who teaches a colony about preparation, teamwork, strategies for adapting to change, and efforts to convince the opposition.

Group effort can change even the most rigid mindsets with successful storytelling and an appeal to aspirations. It is possible to initiate change at the individual level and then gather the team to effect it.

It takes all kinds of personalities to make up the world, like the penguin colony. Fred and his supporters rally together as they advance in their mission for change. Meet relatable characters that you would no doubt come across in your personal and professional life and learn how to handle each of them efficiently.

Understand the personalities affecting the change effort and predict their behaviors. In doing so, you can prepare better for possible opposition.

This video draws parallels to the penguin story of change and shows how to apply these lessons at the organizational level. Initially, you might have to focus others' attention on what can happen if the change fails to register. Talk about aspirations and how the modified status is an improvement.

Look for unconventional sources of inspiration. Involve as many people to ensure that change is sustainable and continues to grow. Clear communication and sharing stories of incremental success are effective in driving the transition.

Kotter and Rathgeber script successful change in eight steps. This video details the first three. Steps one and two are about preparing for the transition, while the third looks into the future. Find out how to begin.

For change to be effective, there must be a clear sense of urgency that rouses everyone to act. Keep an experienced and able guiding core team ready. Create a vision for the changed future so that the efforts can align with it.

Now that the planning and prepping steps are complete, get started on steps four to seven: executing the change process. Watch complacency, fear, and confusion dispelled as clarity emerges in favor of the transition.

Create buy-in by appealing to the aspirations of the group with storytelling. Build momentum in favor of change by working on naysayers at the individual level. Pursue the vision relentlessly until it is real.

Change is afoot by now. So can you make it stick? Creating habits out of new behaviors is just one way of doing it. Keep watching for more clues.

It is crucial to keep evolving throughout the process for the change to be effective. The rigors of the first change make consecutive changes easier. Remember to reward change agents for their efforts.

Change is all about group effort. Changing culture means modifying old ways of working too. Take a look at these examples of organizations and the mistakes they committed when recognizing and effecting change.

Shake off complacency by deciding to act on time. It is about realizing that nothing is permanent and transitioning to better your situation or widening the options requires time and effort but ultimately pays off for everyone concerned.

Fear of public speaking can be overcome when you’re given the best tips, tools, and strategies, which is what you get in this course taught by the noted lecturer, professor and keynote speaker Eric Zackrison, Ph.D.  You’ll discover why speeches go wrong, and how to make sure you meet everyone’s expectations, including your own. You’ll learn all about gesturing, facial expressions and eye contact, and determine whether a slide deck will help or hinder your presentation. You’ll also discover how to recover from mistakes, how to practice your speech, and how to effectively handle a Q&A session.

Overcoming Public Speaking Anxiety By Eric Zackrison

You've probably heard that public speaking is feared more than death itself. But those fears can be overcome when you’re given the best tips, tools, and strategies, which is what you get in this course taught by the noted lecturer, professor, and keynote speaker Eric Zackrison, Ph.D.

When speeches go wrong one of the most common causes is that the speaker misunderstood the expectations. This lesson offers the tools for making sure you are meeting expectations.

Speaking Logistics: What Are The Expectations

The most important thing any public speaker needs is knowledge about the audience. After watching this video, you will be able to analyze your audience in order to craft a stronger speech.

Speaking Logistics: It's All About The Audience

Knowing what your audience already knows and believes is vital if you're to keep them interested or get them to change. This video offers tools for understanding where your audience correctly is on your topic so you can adjust to meet their needs.

Speaking Logistics: What Do They Know And/Or Believe

There are so many key things about the speaking environment itself that can cause problems. After watching this video, you will have the tools for analyzing the speaking environment and adjusting to challenges that emerge.

Speaking Logistics: Where Are You Speaking

What do I do with my hands is one of the most common challenges of speakers. After this lesson, the viewer will be better able to improve their gesturing in ways that improve their speaking.

Non-Verbal Cues: What Do I Do With My Hands?

How and where to stand and walk is one of the little know ways to improve or disrupt a great speech. This lesson identifies where you can go wrong and offers ways to improve your movements.

Non-Verbal Cues: What Do I Do With My Feet?

Your eyes and face play an important role in connecting to your audience. After this lesson, you'll be able to use facial expressions and eye contact to deliver more powerful presentations.

Non-Verbal Cues: What Do I Do With My Face?

Voice modulation is far more than a way to just keep your audience engaged. It is the difference between a great speech and an okay speech. After watching this, you will have the tools needed to use adjustments to your voice in ways that make your speeches great.

Non-Verbal Cues: What Can I Do With My Voice?

More and more presentations are moving to virtual formats and this affects how we use our non-verbals. This lesson helps you take the other lessons and know how to apply them to improving your virtual presentation.

Non-Verbal Cues: Adjusting To Virtual Presentations

How you start and how you end are arguably more important than what you say in between. This lesson lays out a process for you can improve your introductions and conclusions.

Building Your Speech: Introductions And Conclusions

Three of the key pieces of any great speech have been known since the times of the ancient Greeks. After watching this lesson, you will know how Aristotle Ethos, Logos, and Pathos can be used to improve your speeches

Building Your Speech: Aristotle Had It Right

If your audience can't follow your main points or misses your arguments, your speech is not effective. This lesson gives you some tools for improving the format of your speeches.

Practice makes perfect, but not all practice offers the same benefits. After watching this lesson, you will be able to improve the effectiveness and efficiency of your practice.

Slide decks can be incredibly useful, or incredibly distracting. After this lesson, you'll be able to determine if a slide deck will help or hinder your presentation.

Building Your Speech: To Slide Or Not To Slide?

According to the National Institute of Mental Health, 73% of people experience speech anxiety. This lesson will give you some actionable skills to help you manage your anxiety

The Mental Difficulties: Overcoming Anxiety

You never know what may come up. This lesson identifies some potential unexpected things and gives you the skills to react to them.

Everyone makes mistakes and it can happen to you during a presentation, but that doesn't have to ruin your speech. This lesson gives you the capability to recover from mistakes.

The Mental Difficulties: Managing Mistakes

The question and answer session is where you can really shine. After this lesson, you'll be able to work a Q+A into your presentation.

You should be driving the entire presentation including the Q+A at the end. This lesson gives you some best practices for managing a powerful Q&A session.

The last thing you want is for a tough question to throw you off balance. After this lesson, you'll have a plan for how to answer the toughest questions during a presentation.

The key to improving your public speaking is to practice. This episode will help you understand how to best utilize the lessons you have learned in this course.

In order to maintain an enduring competitive advantage, organizations need to drive innovations from within. The question is how do you create an environment that enables employees to innovate? In Driving Innovation From Within, Kaihan Krippendorff, a principal at thoughtLEADERS, LLC distills down the experience of over 150 internal entrepreneurs offering actionable insights and frameworks that leaders can apply to build a culture of internal innovation within their companies.

Driving Innovation From Within By Kaihan Krippendorff

Did you know that 30 of the most transformative innovations such as email, internet, DNA sequencing, MRIs over the last 30 years came from employees and not entrepreneurs? So what stops you from becoming an innovator in your organization? Understand the seven barriers internal entrepreneurs face in their innovation journeys and unlock the inner innovator in your employees by removing these challenges.

The very first barrier to internal innovation, according to Krippendorff, is intent. Learn how to recognize this barrier to innovate and motivate yourself or your organization to move on and grab the opportunities.

Innovation Barrier: Unlocking The Innovation Intent

To begin your innovative journey, ask yourself what limiting factor may be stopping you. Is it the social pressure or a lack of belief in yourself? Once you recognize that, you can eliminate it and unlock your innovative potential.

How do you know what kinds of ideas your business is likely to support? Krippendorff suggests we look for ideas in the overlap of three criteria. Find out what these criteria are in this video.

To begin your innovation journey, generate lots of ideas and plot them on a Venn diagram. Shortlist the ones that meet not just market needs but also company needs and drive your own passion.

The success rate of internal innovation is at best 15%, so only 15 out of 100 ideas tend to go anywhere. This video offers a framework that will help generate those truly disruptive options that offer the most innovative solutions.

To arrive at a truly different, disruptive idea, innovators must not get tied down to one idea. They must generate many distinctive ideas, dissect and analyze each before zeroing in on the solutions that offer the greatest potential for success.

It is important to recognize that often an idea can get rejected, not because it's not a good idea, because it has not been designed to fit into the company. This video tells you how to evaluate your idea and redesign the business model around it to overcome any value blockers within the business.

A truly innovative idea could prove disruptive to your core business. In some cases, it may be vital to step back and look at redesigning your business model around the idea by thinking about an ideal world outside of your organization.

The next barrier innovators within organizations face is getting the company to act on an idea. This video offers a simple way to get approval to experiment with an idea you are not yet confident will work.

Look for approaches to minimize experimentation costs to prototype your ideas. Use a small time frame to try your solution on a small audience, at a small cost and see what they think about it before investing further.

The next obstacle requires you to assemble a small cross-functional team with the right skills and mindset needed to ramp up the innovation quickly. Learn seven key success factors, for putting together and managing an agile team in this episode.

Innovation Barrier: Putting Together A Team

Ensure you are able to network to remove organizational barriers in order to put a cross-functional team with the right skills and mindset that is fully aligned with the long-term goal.

Often it is the organizational environment – its internal structures, politics, and culture -- that make it difficult for innovators to operate. Learn how to find islands of freedom within your organization where the leadership, talent, structure and culture is more fluid and open to creative ideation.

For new internal innovations to succeed, instead of trying to change the whole organization or putting your suggestion in obvious places, find an island somewhere within the organization where you have more freedom to innovate.

What gives products a fighting chance in a market teeming with great offerings? Dan Olsen's The Lean Product Playbook not only provides a step-by-step guide to building better products, but also offers know-how on creating prototypes, testing, user experience design, and much more. Kaihan Krippendorff, a principal at thoughtLEADERS, LLC shares key insights from the book and how you can apply those ideas to your organization.

Find out about the most essential element that decides if a product will succeed: product-market fit. The six steps of the Lean Product Process will help create what the customer wants.

A Step-By-Step Guide To Product Development

In the first step, you need to identify your target customer. For that, you need to think of the buyer as a fish and your product as a bait. Learn market segmentation specifics to zero in on your goal.

Market segmentation includes identifying the customer by traits such as demographics, psychographics, behaviors, and unique needs are studied, and then dividing them into subgroups. You need to distinguish between product buyers and users.

If you know what the user's needs, you can identify underserved areas to place your product. Ask yourself these questions to run a test. Learn to differentiate between opportunity, competitive opportunity, and categories not worth going after.

Test hypotheses by conducting one-on-one customer interviews to validate their needs. Use the importance versus satisfaction model to prioritize them.

Your value proposition and how it seeks to address the customer's needs are part of the third stage in the Lean Product Process. Learn to classify your customer's needs, score your product, and measure your product's key differentiators.

Creating a value proposition means a product with unique value. Classify the customer needs your product solves into three categories: must-haves, performance benefits, and delighters.

Welcome!