Transform Your Personal Brand By Goldie Chan

Transform Your Personal Brand By Goldie Chan

In this course, you'll learn from Goldie Chan, a LinkedIn Top Voice, as she walks you through the step-by-step process of transforming your personal brand into something more valuable and marketable. Goldie shares how everyone, from entrepreneurs to CEOs of traditional companies, can use strategic steps to build and amplify their personal brand. You'll learn how to overcome imposter syndrome, differentiate yourself, and construct a meaningful brand story that resonates.
Leadership
Personal Development
Strategy
Content Rating: U

Episodes

00:15 min
01:04 min
Goldie shares how everyone, from entrepreneurs to CEOs of traditional companies, can use strategic steps to build and amplify their personal brand. You'll learn how to overcome imposter syndrome, differentiate yourself, and construct a meaningful brand story that resonates.
01:42 min
Oftentimes the best inspiration comes from hearing a personal branding story in action. After watching this video, you will be able to craft your own story arc.
00:15 min
02:25 min
Did you know you already have a personal brand? It's important to invest the time to be in control of it. After watching this video, you will be able to create a personal brand impact statement.
02:29 min
In the age of social media, personal brands are more important than ever. After watching this video, you will be able to connect your past to your future to craft a new personal brand.
02:43 min
Everyone experiences imposter syndrome, but success requires finding ways to overcome it. After watching this video, you will be able to overcome imposter syndrome by following a step-by-step process.
01:30 min
If you don't have a unique differentiator, you won't stand out in the crowd. After watching this video, you will be able to differentiate your message and personal brand.
02:09 min
Being distinct, notable, and differentiated are pivotal to a personal brand. After watching this video, you will be able to create a unique differentiator.
00:15 min
01:21 min
Your motivations drive your personal brand strategy. They're at the heart of it. After watching this video, you will be able to plan a motivation strategy that keeps you on track.
03:06 min
The key to succeeding at personal branding, is to stick to a set of 5 golden rules. After watching this video, you will be able to follow a list of guidelines that will keep you on the right track.
02:57 min
After watching this video, you will be able to build a personal brand story. Every great brand has an origin story, and the story defines who you are and why you're embarking on your goals.
02:32 min
Stories are built into our DNA, it's how we communicate. After watching this video, you will be able to communicate and share your personal brand story.
02:17 min
After watching this video, you will be able to share more about yourself without feeling uncomfortable. You have a lot to offer and you should feel confident and excited to share your story.
00:15 min
02:25 min
Your personal brand must be built on a foundation of your core values. After watching this video, you will be able to identify your opportunities.
03:05 min
After watching this video, you will be able to avoid common mistakes. To stay devoted to your brand, you need to define your boundaries.
03:16 min
There are no shortcuts and no secrets to creating a strong personal brand that resonates. After watching this video, you will be able to apprentice and earn your place as a great personal brand.
03:31 min
Your brand advocates are more valuable than any advertisement you could ever buy. After watching this video, you will be able to use tools and strategies to amplify your voice and build an audience.
02:58 min
After watching this video, you will be able to walk the walk with a strong personal brand. You need to be building a brand for the right reasons and living those reasons out day-to-day.
00:15 min
02:07 min
Nobody does it alone and you need advice from those who have been there. After watching this video, you will be able to connect a mentorship opportunity to your personal brand strategy.
02:42 min
You need people in your life who won't just tell you what you want to hear. Not anyone will do and not all advice is the same. After watching this video, you will be able to choose a productive mentor.
03:53 min
Many areas of your personal brand will benefit from the help of a specialist. After watching this video, you will be able to choose members of your personal brand advisory board.
02:51 min
After watching this video, you will be able to choose to accept your imperfections. None of us are perfect - we all have strengths and weaknesses.
00:15 min
03:52 min
Every branding project requires a strong and concise strategy. After watching this video, you will be able to develop a sure-fire plan for your personal brand campaign
02:15 min
After watching this video, you will be able to implement your campaign plan. It's not enough to have a brand strategy. You must also put the strategy into action.
03:14 min
A good personal brand is always improving. After watching this video, you will be able to examine where you've been and revise your plan for action.
00:20 min
03:09 min
After watching this video, you will be able to create an effective blog. Blogging helps you reinforce your brand, attract new people from search, and provide a social experience.
02:59 min
Creating videos isn't challenging, and now is the best time to be developing them. After watching this video, you will be able to create compelling videos for social.
02:44 min
There is no better platform on the internet to grow your professional brand than LinkedIn. After watching this video, you will be able to use Linkedin to expand and extend your personal brand.
02:52 min
Your personal brand doesn't have to be a business. It can be used to grow your career. After watching this video, you will be able to effectively manage your brand at work, maintaining professionalism.
01:56 min
The way you look matters and sends clear signals about who you are and your credibility. After watching this video, you will be able to manage your appearance and feel comfortable.
02:55 min
After watching this video, you will be able to audit all the interactions you have with your audience. Every interaction creates a touchpoint between a brand and a person, so it's important to evaluate how they represent your brand.
02:39 min
It's an art form to get people to remember you after just one conversation. After watching this video, you will be able to handle even the most challenging conversations to make your personal brand stick.
00:15 min
02:58 min
After watching this video, you will be able to network with ease. Taking your brand to new heights means mastering the art of networking.
02:41 min
The best position you can be in is to champion other people's success. After watching this video, you will be able to place yourself into a position to be a hub for your network.
01:45 min
After watching this video, you will be able to extend your personal brand by volunteering and giving back. Volunteering is not only great for your soul, but it will introduce you to new opportunities.
02:56 min
Events offer you an influential platform and an incredible networking opportunity. After watching this video, you will be able to make the best of use of your time at your next conference.
00:15 min
01:54 min
In this video, Goldie will share more resources to help you build your personal brand.