Writing Emails People Want To Read By Sam Bennett

Writing Emails People Want To Read By Sam Bennett

In this course by expert Sam Bennett, learn to write great emails that'll leave a positive impression and even sell to your recipient. Analyze the three types of emails, master transactional and inquiry emails, and distinguish between marketing and sales emails to save time and energy. Communicate clearly and compel your audience, discover how to write emails that'll sell to your customers, and cover advanced strategies to perfect the art of email writing.
Communication
Growth Mindset
Personal Development
Content Rating: U

Episodes

00:15 min
01:05 min
Communicate clearly and compel your audience, discover how to write emails that'll sell to your customers, and cover advanced strategies to perfect the art of email writing.
00:15 min
02:00 min
Emails are a special kind of communication. After this lesson, you'll be able to combine the elements of a letter, a note you'd pass in the back of the class, and a bulletin-board notice. Being both personal and direct contributes to a high ROI, no matter who your recipient is.
02:26 min
Knowing which category of email you are writing affects your content and your subject line. After this lesson, you'll be able to utilize the three basic types of emails: inquiry, transactional/informational, and marketing/sales. You be clear about which one you are writing, and why.
02:03 min
If you've ever been nervous about introducing yourself or asking for a favor via email, this lesson is for you. After this lesson you'll be able to avoid some common pitfalls of inquiry and transactional emails, and instead use them to excel.
01:45 min
Understanding the difference between marketing and sales emails can make the difference between profit and loss. After this lesson, you'll stop worry about your "unsubscribed" customers and focus on your top customers.
02:19 min
Some of the rules of good writing do NOT apply to emails. After this lesson, you'll know which rules you should be breaking, and which ones to follow to make you a better writer instantly.
00:15 min
01:55 min
In the same way that a great teacher makes learning fun, you have a chance to intrigue, convince and even sell your recipient all while having them enjoy the process. After this lesson, you'll have a simple three step process that runs all your emails though Empathy, Values, and Results.
01:43 min
Everyone is busy - especially people reading emails - so you need to be able to capture their attention right away and then keep it. After this lesson, you'll be able to write engaging yet clear emails that grab your customer's attention -- and keep it!
02:30 min
It's common to suffer writer's block when you're not sure what to say. After this lesson, you'll be able to ask yourself just this one straightforward question that will instantly declutter your writing and provide a sure-fire writing strategy.
01:54 min
Few things are more frustrating than sending a great email and then not getting a response. After this lesson, you'll be able to remind your customers with a few simple words and phrases designed to elegantly nudge someone to write you back immediately.
00:15 min
01:52 min
If you can tell a good story, your emails will always get opened. After this lesson, you'll have a roadmap for what makes a good story work and convert prospects to customers.
01:30 min
People are motivated by their values and by their character. After this lesson, you'll be able to mention what matters most to your customers and start reaping the returns on your emails.
02:33 min
There are three little words make up the backbone of every great email: You. Get. Because. After this lesson, you'll be able to incorporate this strategy into not only your emails, but also social media posts, brochures, signs and any time you want to encourage your employees.
02:33 min
We've all gotten terrible emails, but do you know WHY they were terrible? After this lesson you'll be able to avoid the worst crimes against emails, and what to write instead.
00:15 min
02:21 min
Maybe you've heard that you need to send emails at the crack of dawn. After this lesson, you'll have a checklist of "best practices" to consider for making sure your emails get read at the right time by the right people.
03:04 min
One of the advantages of email is that the metrics are easily available – open rates, click through rates, unsubscribe rates, etc. After this lesson, you'll be able to leverage only the most reliable data and ignore the data that isn't actually very useful in your marketing efforts.
02:09 min
The average worker receives over 120 emails each day. How do you be consistent without overwhelming them? The answer is found in the natural world. After this lesson, you'll be able to structure your email cadence around the Fibonacci sequence.
00:15 min
02:48 min
Your clients, customers and colleagues are telling you exactly what they want and need all the time. This session features an easy, safe and completely above-board way to find out what's on their mind without useless surveys or expensive focus groups.
02:26 min
No matter what you're selling, or to whom, you always want your email marketing to feel like a personal invitation. After this lesson, you'll be able to write emails that make your customers feel special. And once they feel special, they'll stay loyal to you forever.
01:54 min
How do you figure out what your call to action is, and how do you phrase it so they actually DO it? After this lesson, you'll be able to determine what your objective is so that you can craft a relevant Call to Action to grow your list, get critical feedback, and increase sales.
03:44 min
Email newsletters have fallen in and out of favor. After this lesson, you'll understand the costs and benefits of sending newsletters and determine the email format that's perfect for you and your team.
00:15 min
02:05 min
Never let a great email go to waste. After this lesson, you'll be able to reuse them as blog posts, social media posts, and even turn them into ebooks. It's easier to justify taking the time to write a great email when you know you're going to get a ton of useful content out of it.
02:03 min
There are simple, ethical ways to share other people's writing, ideas, products and services - and even make money from it. After this lesson, you'll be able to curate other people's content or incorporate affiliate marketing to establish your brand as an expert and leverage SEO.
03:36 min
Turning a "cold" contact into a warm one is easier than you might think. After this lesson, you'll be able to leverage specific words and phrases you can use to invite someone back into relationship with you. You'll feel great being able to approach anyone, any time, even if it's been years.
02:05 min
The "FAQ" and "About Us" pages are often the most-visited of any website, and they represent a terrific opportunity to turn a prospect into a buyer. After this lesson you'll be able to use emails to hone the copy on those pages to work for you rather than against you.
00:15 min
01:35 min
In this episode, the instructor will share further resources to improve your email and business writing skills.