Growth Marketing Tips By Brad Batesole
Growth Marketing Tips By Brad Batesole
In this course, seasoned LinkedIn instructor and growth marketing expert Brad Batesole teaches you the most up-to-date tips for growth marketing and the techniques used by companies, big and small. Discover how to trigger rapid growth with a variety of proven leverage points including tips to improve physical marketing, constructing and implementing landing pages, purchasing ads, obtaining referrals, and managing time.
Marketing
Growth Mindset
Explainer
Content Rating: U
Episodes
1. Module 1: Introduction
00:15 min
2. Growth Marketing To Scale Your Business
00:25 min
This course will help you discover how to trigger rapid growth with a variety of proven leverage points including tips to improve physical marketing, constructing and implementing landing pages, purchasing ads, obtaining referrals, and managing time.
3. Module 2: Growth Hacking
00:40 min
4. Ask Uncomfortable Questions
01:30 min
Your own internal bias may be blinding you from why your company isn't growing. After watching this video, you'll be ready to ask uncomfortable questions and learn deeper insights about your idea.
5. Giveaway Smaller Prizes
01:48 min
It's common to give away a prize of substantial value, but that doesn't always attract signups. After watching this video, you'll be aware of why large prizes aren't always the best idea and how to use smaller prizes to your advantage.
6. Delegate With Outsourcing
01:39 min
The best way to grow is to delegate. After watching this video, you'll be able to think of new ways to outsource tasks.
7. Work In A Time Box
01:40 min
Time management is crucial to any growth hacking strategy or technique. A power motivator in marketing is the idea that something won't be around for much longer. After watching this video, you'll be able to use exclusivity to encourage customers to buy faster.
8. Pretend You Have A Pivot
02:06 min
It can be hard to come up with new ideas. After watching this video, you'll be able to use a new brainstorming technique to unlock growth ideas.
9. Show Up Often
01:19 min
The best brands show up often to capture the attention of their target audience. After watching this video, you'll understand how to show up often and why this technique will unlock growth.
10. Leverage Podcasts
00:48 min
Podcasts provide a quick and easy way to rapidly gain exposure. After watching this video, you'll be ready to find new podcasts to speak on.
11. Pitch Using Video
00:52 min
The email pitch is tired and overused. After watching this video, you'll have a new technique to use when sending out email pitches.
12. Go To Sales Training
01:13 min
Marketing and sales shouldn't act like separate teams. After watching this video, you'll understand why everyone should go to sales training.
13. Pitch Journalists With Snail Mail
00:44 min
Journalists can get thousands of emails a day, so you need to find a way to cut through the noise. After watching this video, you'll have a new technique to pitch journalists with.
14. Test Your MVP Before It's Built
01:40 min
It can be expensive to conduct market research, especially if you have to build the product. After watching this video, you'll be able to test your MVP before you even develop it.
15. Combat Email Fatigue
01:25 min
Email fatigue is a real thing, and it's hampering your growth efforts. After watching this video, you'll understand what email fatigue is and how to avoid it.
16. Take Advantage Of Guest Blogging
01:03 min
Guest blogging provides a new avenue of exposure for your brand. After watching this video, you'll be ready to secure guest blog spots to grow your brand.
17. Securing Reviews
01:12 min
Consumers expect reviews and without them, you'll likely lack early traction. After watching this video, you'll understand the importance of reviews and how to capture them from the start.
18. The Truth On Money-back Guarantees
01:19 min
Money-back guarantees are a huge motivator and can be instrumental in your growth strategy. After watching this video, you'll know how money-back guarantees work and why they might make sense for your business.
19. Shorten Your Trial Length
01:40 min
It's easy to think a longer trial is ideal, but that's just not the case. After watching this video, you'll have a new perspective on trial lengths and can consider shortening yours.
20. Upselling Before The Trial
00:56 min
You might be pushing your paid product too early. In this video, you'll learn how to start with a free product and upsell customers into paying, after you've proven value.
21. The Psychology Of Ingroup Bias
01:23 min
The best growth hacks take advantage of human behavior. After watching this video, you'll know what ingroup bias is and how to use it to your advantage.
22. The Value Of Repetition
01:20 min
After watching this video, you'll know what repetition is and how to use it to your advantage. The best growth hacks take advantage of human behavior.
23. Consumers Will Question Facts
01:22 min
After watching this video, you'll understand how consumers are skeptical when they see facts and you'll know what to do about it. Consumers are quick to judge a series of facts.
24. Secure Speaking Opportunities
01:31 min
Speaking opportunities help you grow your credibility and build awareness of your brand. After watching this video, you'll be prepared to pitch yourself to speaking events.
25. Securing Media Mentions
01:42 min
Media mentions can be tremendous in any growth campaign. After watching this video, you'll be able to secure media mentions using press releases and media lists.
26. Motivate With Curiosity
01:31 min
Taking advantage of human behavior can unlock new avenues of growth. After watching this video, you'll understand how curiosity works to improve conversion rates.
27. Use A Missing Link Reminder
01:27 min
If you send an email without a response, you can encourage an open by acting as if the original link was broken. In this video learn how to use the deadlink reminder trick to improve email open rates.
28. Capitalize On FOMO
00:34 min
FOMO stands for the fear of missing out, which is a human condition you can leverage in Marketing. In this video, learn how to use FOMO to quickly unlock growth.
29. Use Great Email Signatures
00:42 min
After watching this video, you'll be able to create an awesome email signature and keep it up to date with calls to action.
30. Join An Association
00:37 min
After watching this video, you'll understand the value of associations and learn why it can help to join them. Associations provide networking opportunities as well as ways to reach new clients.
31. Module 3: Conclusion
00:15 min
32. Growth Marketing For The Long Haul
00:20 min
In this episode, Brad shares more resources for you to help grow your organization.