Data Strategy By Bernard Marr

Data Strategy By Bernard Marr

It doesn’t matter how much data you have. How you use it successfully is what counts, says Big Data guru, Bernard Marr. But how do you know what data to collect and how to use it? In this series, Mike Sheehan, a principal at thoughtLEADERS, LLC helps you determine your strategic data needs and offers actionable advice on how to use your data to improve business performance. This is a primer for businesses wanting to create a robust data strategy and gain a competitive advantage.
Data Analytics
Strategy
Explainer
Content Rating: U

Episodes

01:42 min
Today, data is transforming how we live and work. But how does one harvest benefits from Big Data? Understand how to build a robust data strategy for your organization by getting inspiration from real-world examples and get yourself ready to drive your business success through data.
02:42 min
There are three key aspects around using data to better understand your market and customers and even your competitors. Find out what they are in this video.
02:43 min
Big data has the ability to improve internal logistics and IT operations in your company. This video details how data will help you in achieving that.
02:29 min
Data, by itself, is an asset, a source of revenue that goes beyond providing analytical support. Every business can make money directly from its data. This episode gives examples of two methods that your company can use to monetize its data.
03:11 min
How do you decide what sort of data to collect? Marr simplifies this for you by narrowing down your focus to key business questions for four areas of your organization.
02:44 min
As with anything that holds great power, data also has the potential to become a liability. In this video, you will understand the steps you can take to make sure your data doesn’t become a burden.
03:02 min
To develop data-related competencies, your data scientists need to focus on five key skills. This video details what they entail.
03:27 min
In order to truly reap the benefits of big data, organizations need to go beyond defining a data strategy to foster a data culture. Learn how to make data an intrinsic part of organizational culture in this episode.