How Google Works By Eric Schmidt And Jonathan Rosenberg
How Google Works By Eric Schmidt And Jonathan Rosenberg
Co-written by Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, How Google Works is an insiders' view on what makes the technology giant a leader in innovation and among the most desired places to work. We've distilled the book down to 9 valuable insights on corporate culture and strategy to help make your organization Google-smart.
Innovation
Company Culture
Harnessing Creativity
Content Rating: U
Episodes
1. How Google Became A Verb
01:19 min
Only a few brands become verbs, and this book tells you how how Google did it.
2. Hiring: The Manager's Most Important Task
02:07 min
The Google experience shows that hiring is the most important part of building a business. That is why they make it a collaborative process,
3. Build A "Smart Creative" Culture
02:20 min
See how Google co-founder Larry Page's frustrating search for H1-B visa on the Google search engine unwittingly led to the creation of AdSense.
4. Don't Follow The Competition
01:52 min
You are as good as your competition, right? Not quite so. To be innovative, you have to think beyond what your rivals are doing. Instead, focus on customers.
5. Prioritize Employee Needs When You Can
01:50 min
If the brains of your unit feel stagnated, they will leave the organization. See how Google reinvented roles to re-engage with its talents.
6. The Right Decision Is The Best Decision
01:50 min
Understand the importance of the decision-making process from the example of Google’s decision to exit from the Chinese market.
7. Making Meetings Productive
02:34 min
Meetings need not suck your time and energy. The internet giant's secret to effective meetings is to make them purpose-driven.
8. For New Ideas, Use The 70/20/10 Rule
02:24 min
Have you heard of Google's 70/20/10 rule? Understand the reasoning behind this strategy and see how you can use it too.
9. The Best Way To Fail
02:14 min
Learn about Google's famous fails and how the learnings from these mistakes were reapplied elsewhere to make them "successful" failures.