How Google Works By Eric Schmidt And Jonathan Rosenberg

How Google Works By Eric Schmidt And Jonathan Rosenberg

Co-written by Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg, How Google Works is an insiders' view on what makes the technology giant a leader in innovation and among the most desired places to work. We've distilled the book down to 9 valuable insights on corporate culture and strategy to help make your organization Google-smart.
Innovation
Company Culture
Harnessing Creativity
Content Rating: U

Episodes

01:19 min
Only a few brands become verbs, and this book tells you how how Google did it.
02:07 min
The Google experience shows that hiring is the most important part of building a business. That is why they make it a collaborative process,
02:20 min
See how Google co-founder Larry Page's frustrating search for H1-B visa on the Google search engine unwittingly led to the creation of AdSense.
01:52 min
You are as good as your competition, right? Not quite so. To be innovative, you have to think beyond what your rivals are doing. Instead, focus on customers.
01:50 min
If the brains of your unit feel stagnated, they will leave the organization. See how Google reinvented roles to re-engage with its talents.
01:50 min
Understand the importance of the decision-making process from the example of Google’s decision to exit from the Chinese market.
02:34 min
Meetings need not suck your time and energy. The internet giant's secret to effective meetings is to make them purpose-driven.
02:24 min
Have you heard of Google's 70/20/10 rule? Understand the reasoning behind this strategy and see how you can use it too.
02:14 min
Learn about Google's famous fails and how the learnings from these mistakes were reapplied elsewhere to make them "successful" failures.