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INSIGHTS FROM BEST-SELLING BOOKS

Upskill with business leaders, subject matter experts and faculty from top universities.

Lessons From Unusual Leaders

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Lessons From Rising Leaders

Lessons From Big Brands

INSIGHTS FROM FACULTY & EXPERTS

How did a small, quiet, and seemingly frail looking woman lead the change of a nation, and transform the legal landscape? The former associate justice of the Supreme Court in the US, Ruth Bader Ginsburg did it all her own way. In this series, you too will learn how to become more persuasive and effective, while sticking to your core values.

What You Can Learn From Ruth Bader Ginsburg

It wasn't easy to be Judge Ginsburg because she thought differently from everyone else. But she figured out how to overcome the odds, one persuasive argument at a time.

Even in the most adversarial situation, Justice Ginsburg did not give in to negative emotions such as anger. Because the key to good leadership is not just getting results but also making others feel safe.

Try to approach a frustrating situation as a learning opportunity. Listen, think, and consider your rebuttal from a position of empathy, not anger.

When Judge Ginsburg won a path-breaking case in the mid-70s, it changed the course of how women were viewed and treated in America. She could only do that because she had understood the judicial system from within.

Adapting to a system you disagree with can work to your advantage. Sometimes you can better see how the system is broken—and how to fix it—from the inside.

Justice Ginsburg understood the role of empathy in conveying the right message. She drew on the power of words to arouse emotions throughout her career.

Use emotive words to paint pictures that invoke a response, one that stimulates reflection and makes people more likely to appreciate your perspective.

Justice Ginsburg would always remind her listeners that although their views may appear to contest hers, they actually had enough in common too. That helped her win cases and get heard.

Most people will align around shared perspectives. Find common ground with an adversary and your argument will be more persuasive and engaging. Or give a diverse team shared values and see them work towards a common goal.

Take a master-class in how to embrace diversity and polarized views from the friendship of Justice Ginsburg with Justice Scalia.

Accept and be receptive to diverging opinions. This will lead to constructive, cooperative communication, and even unlikely friendships.

As a young girl, Justice Ginsburg's love for opera made her dream of being a diva. But she realized that her strengths lay elsewhere and focused on law instead.

The path to excellence involves identifying your strengths early, and then committing to them.

The next time you feel frustrated because your goal seems too far to reach, revisit how Justice Ginsburg was actually disappointed when she got an early result.

Instant rewards are fleeting while real change is a gradual process. Remember that the next time you feel the goal is too far to reach.

Even though she rose on her own merit, Justice Ginsburg credited her husband Marty for being the wind beneath her wings.

You Can't Go Wrong With The Right Partner

A life partner will support and lift you up when you need it, and you'll do the same for them. Choose wisely.

Find out how Justice Ginsburg balanced work with life as a mother and partner, and was more effective as a lawyer in the process.

Nurture different aspects of your life: family time, hobbies, interests. Time spent away from work can make you more focused and productive.

Rajiv Bajaj shares insights on various leadership strategies that helped him make Bajaj Automobile a market leader in India in the motorcycle segment. He also stresses the importance of changing one's outlook to survive in a globalized world.

Rajiv explains the core and pillars of his business and how they help his business to succeed.

What It Takes To Build An FMCD business | Rajiv Bajaj

In an age when your product might not be much different from your competitor's, you can differentiate yourself with the right branding and marketing strategy.

Rajiv draws parallels between homeopathy and business and concludes with the secret sauce to achieve corporate wellness.

What You Can Learn From Homeopathy About Corporate Wellness | Rajiv Bajaj

CEOs, as a custodian of strategy, should ensure that the business is immune to the external factors that might negatively impact its functioning.

Rajiv, taking Bajaj Auto as an example, stresses the need to specialize in a highly globalized market space.

Globalization Needs Specialization | Rajiv Bajaj

It is advisable to specialize in a few areas to tap into the wider opportunity that our globalized world provides.

To be profitable, Bajaj is repeating the formula that it applied in the 60s, the 70s and the 80s but with a different focus.

Keep your effort focused rather than diversifying too much. Having a focused outlook has a positive impact on your profit margin.

Rajiv shares what he learnt on 'branding' after Bajaj's venture into the motorcycle portfolio.

How To Understand Your Brand | Rajiv Bajaj

It is not enough to have a good product. It is also important to understand if the product is compatible with the perception of the brand.

Rajiv shares how Prof. Yamaguchi, Bajaj's productivity consultant, made him realize his job clearly and why you must also get that clarity.

Understand Your Role Clearly | Rajiv Bajaj

The CEO mustn't worry about the day-to-day functioning but be more involved on the strategic front.

This 7-part series traces nonagenarian Sir David Attenborough’s inspiring journey as broadcasting pioneer, natural historian, and wildlife aficionado to a relentless environmental crusader and climate change activist. Enthusing millions by bringing the natural world into people’s living rooms, the living icon’s impactful life is marked by a series of explorations and discoveries. Learn how the celebrated naturalist’s advocacy for restoring biodiversity and harnessing renewable energy is serving as a poignant wake-up call for humankind.

What You Can Learn From David Attenborough

At a time when most successful people would choose to bask in the glory of their achievements, David Attenborough did not once hesitate to radically change the focus of his work from documenting natural wonders to supporting environmental causes. Learn from the “most trusted man in Britain” that adapting and responding to change is a sign of intelligence and can save civilizations.

Changing Your Approach Is Maturity, Not Weakness

Don't let your success be a blind spot to changing realities. Remember, the world around you is constantly evolving. As a working professional, it's best to stay vigilant at all times and be prepared to look at challenges differently. This will help you adapt to changes and grow in the workplace.

Witnessing the decline of the earth’s natural covers, David Attenborough makes a conclusive pitch for restoring the ‘wonderful world we inherited.’ In Life On Our Planet – My Witness Statement, he offers a first-hand account of humanity’s impact on nature and holds out interdependence between people, planet, and profits as hope for future generations. This video explains how Attenborough urges a rethink of the economy to save the planet.

Inter-Dependence Will Save Us And The Planet

Future business leaders must be as diligent about the planet and its inhabitants as they are about making profits. Innovation should focus on using resources sustainably with minimal damage to the environment and maximum benefit to the wider world.

David Attenborough in his 70s turned his attention to the devastating changes he witnessed on the very wonders he once venerated. Having gained the respect of generations, he decided to warn the world about the climate crisis confronting the planet. And when Attenborough talks, we will do well to listen and learn.

Don’t be afraid to be a whistleblower. Keep in mind, by highlighting a crisis, you are saving your organization from potential downfall. But how you draw attention to a cause is important: be persuasive and persistent but above all, be polite and civil as you rely on your experience and expertise.

If you are passionate about a cause; make it your life’s mission. And who better to learn this from than the world’s most venerated naturalist and wildlife expert, Sir David Attenborough.

Professional achievements can bring you success but doing what you love will bring you happiness. Always stay connected, even for a little time, with things you love. This has the propensity to bring you pleasure in the short run and make your life more meaningful in the long run.

From turning boring wildlife documentaries into popular, not-to-be-missed family viewing Sir David Attenborough has been a pioneer in more ways than one can count. Yet, he never forgot to credit the people who helped him behind the scenes. And by that, he not only got the best out of them, but he also earned more respect. This episode demonstrates the importance of giving credit.

Giving Credit To Your Team Makes You Bigger

A success story is usually built on the hard work of multiple people. A true leader will stay grounded and acknowledge the effort put in by others rather than hogging all the accolades.

Big picture thinking is the ability to grasp abstract concepts, envision long-term threats and strategize solutions. Attenborough explains the urgent need for this in terms of understanding the crisis our planet faces today. This video focuses on how short-term gains could turn into macro, unsolvable problems tomorrow.

Don’t fall into the trap of being complacent toward minor deteriorations around you. Keep a track of these changes, identify patterns, and take appropriate action. This will help you arrest the descent before things break down completely.

Sir David Attenborough’s life is a living inspiration to generations of people. The nonagenarians voice inspires audiences irrespective of age. Learn how to make allies across ages and find solutions to world problems together in this video.

Respect and appreciate the future generation as soon they will inherit the mess we have created and will be responsible for turning things around. Try and reach out to them to find new allies, solutions to existing problems and be open to learn from them in the process.

Startups like Paypal, Amazon and Apple have shown the world that it is possible to create something from nothing, as they went from zero to creating massive global corporations. But is it possible for others to ensure their startups are a success? In his book, Zero to One, co-written with Blake Masters, billionaire entrepreneur, co-founder of Paypal and legendary investor, Peter Thiel, explains how new businesses can take singular steps to ensure success. Stay tuned!

Zero To One: Blake Masters And Peter Thiel

Legendary entrepreneur and investor Peter Thiel shares his personal experiences of founding Paypal and investing in Facebook to argue that that every formula for innovation should be unique to be truly successful. Learn why you need to chart an entrepreneurial path that is new and untested, in order to build a successful startup.

Find out how to zero in on a new business idea and understand why creating your own unique path offers more opportunities for growth that copying something that already exists. Stay tuned!

When considering a new business venture, don’t follow the herd; look beyond the obvious and find opportunities hiding in plain sight to find success.

Thiel and Blake advise businesses against spending their energy trying to be one up on competition. Find out why Thiel warns against competition in this episode.

When starting a business, don’t waste your time or effort on competing with incumbent players in a crowded market, it will take focus away from building your business, acquiring more customers, and creating better products.

Notwithstanding their reputation, Thiel argues that monopolies are good for business and society. Find out about his reasoning and four crucial characteristics that makes monopolies successful in this episode.

If you can create something innovative that consumers did not know they needed, it will spur further innovation and help make your monopoly successful.

Along with an innovative offering, you need a deliberate strategy to capture substantial market share. This video offers a three-step guide to building an enduring monopoly.

To build a monopolistic business, pick a niche and focus on becoming a leader there, then make incremental advances.

To stay in the race for the long run, starting right is critical. Take a look at the non-negotiables that help build the right foundation for your start-up, in this episode.

Set the right foundation for your startup by partnering with known people, keeping the team lean and giving stock options against contribution to ensure maximum commitment from your staff.

Getting full-time, committed employees, who are aligned with your goals is critical for a startup. But how do you get such talent? This video offers some suggestions.

Attract the right people by giving them compelling, specific reasons to join the company that center around work. Truly committed people are excited by their work offering, rather than office perks like free massages or pool tables.

Just answering seven questions honestly about the market and your venture can help you predict if your startup will find success or fade into the oblivion. This video tells you what they are.

Seven Questions Every Startup Must Answer

To evaluate the merit of your startup idea, ask yourself if your innovative offering uncovers a secret that solves a fundamental problem for the customer in a manner that no one else can.

The Lean Startup is a book that transformed the business startup environment – leading to a shift in the way companies are built and impacting the launch of new products. Author Eric Ries offers stimulating new ideas to help a company stay lean and agile and provides innovative insights that can help you build a sustainable business.

Adopting lean manufacturing practices can help you reduce product failures by bringing structure and science to your entrepreneurial passion. Learn from iconic car maker Toyota’s experiences to avoid risks, evaluate early signals from the market and eliminate waste to create a lean, sustainable business venture.

Why Startups Need Lean Lessons From Toyota

Author Eric Ries argues that entrepreneurs should liken the launch of their startups to driving a car, rather than steering a rocket. Find out why in this video.

As a startup entrepreneur, you may not know the market and your customers all that well, so stay flexible and agile and be prepared to deal with ambiguities.

Both the conventional rule book and radical, non-disciplined methodologies fail in unpredictable startup environments. So what is the right way to deal with uncertainty? Find out in this episode.

Fight Uncertainty Through Validated Learning

Adopt a scientific, research-based, data-driven approach to verify your assumptions and keep learning about your ideas, offerings and customers to build a sustainable business.

To build a lean, successful business, it is important to focus on the essential elements to avoid wasting time and resources. Learn how to eliminate waste in this video.

Make sure any activity you undertake makes a positive contribution to your business by seeking feedback at every stage, before you invest significant time and resources on it.

The Build-Measure-Learn (BML) loop is at the heart of Ries’ lean startup methodology. Understand the approach and learn how to leverage it to minimize risk for your business.

Build a minimum viable product (MVP) to test key elements of your business idea with potential customers to gauge their response rates against your expectations.

It is easy to lose sight of the real picture by getting trapped in top line metrics. Ries explains the kind of metrics you should look out for to garner a true sense of the success of your business idea.

Don’t get caught up in a sea of meaningless data; even a couple of well targeted metrics can help identify potential pain points and areas where you could make a difference.

Not getting the desired results while working on your venture? Learn how pivoting helps with course correction can help achieve successful outcomes.

If your metrics aren’t indicating sustainability, rework your strategy using what you have built and learnt so far to ensure that your business remains viable.

Arguing against conventional wisdom, Ries advices completing tasks in small batches to maintain efficiency. Find out how this helps in the early stages of your launch, in this video.

Quality checks, error detection and design tweaks are easier and more efficient when carried out in small batches, as they minimize the time and resource loop.

In Dare To Lead, researcher and storyteller Brené Brown brings readers a practical handbook on what it takes to be a brave and courageous leader. If you’re ready to transform your leadership style and your organisation, this course is just what you need.

If you’re a leader who spends a lot of time dealing with self-doubt, Dare To Lead will teach you how to turn vulnerability into your greatest strength. Brené Brown is a researcher and storyteller who spent two decades studying the effects of courage, vulnerability, shame and empathy, in addition to how they impact leadership.

Have you encountered a culture of blaming and shaming at any of your workplaces? Ever worked in an office where every small failure was followed by a knee-jerk reaction? These are just some of the most obvious examples of what happens under weak leadership. In this video, we will showcase ten familiar traits we find in our workplaces that can hold teams and organizations back.

The word "vulnerable" comes wrapped in negativity, but the truth is vulnerability is not a weakness at all. Everyone feels vulnerable. Even the most successful leaders experience many types of fears on a regular basis. In this video, we’ll introduce the idea of turning vulnerability into a strength by framing it not as a weakness, but simply a barrier that needs to be overcome.

Vulnerability is not a weakness. You don't need to trust someone before you can be vulnerable in front of them. Everyone needs someone they can lean on, and you were not built to walk alone. In this video, we’ll break down the biggest myths surrounding vulnerability, so that you can start embracing it.

Dealing with vulnerability doesn’t just mean expressing yourself, it also involves paying attention to what others have to say. In this episode, we’ll go through a short exercise where you build your Square Squad - a small group of people you can trust to give you honest feedback at all times. 

In this episode, we’ll learn how to "rumble", or tackle potentially uncomfortable discussions or meetings by using a simple framework. When you’re rumbling, every stakeholder enters the session with an open heart and mind, with the single aim of solving the problem at hand, without letting egos get in the way.

In order to rumble successfully, you need to communicate with complete clarity. In this episode, we’ll take you through five actionable steps you can take to ensure there is no gap between what is being communicated, and what is being understood by the group.

In order to protect ourselves from getting hurt or embarrassed, we build different types of armor around us. From not seeking help, to trying too hard to be liked, this need to self-protect can be broken only by embracing a wholehearted approach to leadership.

Armored leaders come from a place of self-protection. Wholehearted leaders lead with compassion and empathy. In this video and the next, we’ll look at specific examples of the problems armored leadership can lead to, and compare and contrast wholehearted leadership.

Armored Leadership vs Wholehearted Leadership: Part 1

Among other things, in this episode we look at one of the most common examples of armored leadership: one where exhaustion and business are rewarded over performance.

Armored Leadership vs Wholehearted Leadership: Part 2

Shame is the voice in your head that tells you "you’re not good enough". Brené Brown describes it as the master emotion, and the one that most often stops us from being vulnerable. In this episode, we’ll learn about this vortex of shame by explaining how it works, and how it shows up at the workplace.

To overcome an emotion as strong as shame, you need something equally as strong - empathy. Empathy is not about trying to make things better for a person, or looking for solutions. It’s about telling them you understand, and letting them know you’re there for them. In this episode, we’ll go through a set of Do’s and Don’ts that you can follow to lead with empathy.

The most difficult part of getting into tough conversations is that you have no control over the direction it will take. In this episode, we’ll look at the one thing that will help you get through these rumbles without getting scarred: grounded confidence, or confidence that is built on self-awareness, curiosity and practice. 

In this video, we’ll look at how core values help in your journey towards becoming a brave leader, and will also go through Brené Brown’s simple toolkit that will help you live by your values.

In this episode, we’ll go through a three-part process to help pick out your two core values. You’ll start with some blue-sky thinking and list down everything that comes to mind, before narrowing it down to the two you feel are most aligned to your beliefs.

Any feedback session is about facilitating and fact-finding - it’s about listening as much as it is about talking. In this episode, we’ll go through a seven-point checklist that will help you build a key skill - having a tough conversation without getting hurt or being hurtful.

The slightest inkling that someone is questioning our trustworthiness puts us on the defensive, and makes us shut down emotionally. This is why trust is one of the most important things in any relationship - whether in your personal life or at work. In this episode, we’ll go through Brené Brown’s step-by-step guide to building trust.

Being a courageous leader means you will fail - it's important to learn how to rise in anticipation of this. In this episode, we’ll look at a simple two-step process that will teach you how to rise back up when you fall, how to overcome your mistakes, and how to learn and move forward from the hurt that we feel from our failures.

Having worked your way through this series, you are now equipped for your journey towards becoming a truly courageous leader. In the final episode, we go through the big talking points of the course, which you can use as a ready reckoner in case you need a quick refresher.

With more than a million people joining social media every day, your content marketing strategy better be dialed in for maximum leverage. Which platforms should you use? What type of content should you post? How can you ensure your content will resonate with the right people? How do you nuance your tone for each platform? Content marketing expert and best-selling author, Colleen Jones, explores all this including finer strategies such as how to encourage sharing and how to manage influencers.

Content Marketing For Social Media By Colleen Jones

With more than a million people joining social media every day, your content marketing strategy better be dialed in for maximum leverage. Content marketing expert and best-selling author, Colleen Jones, explores all questions on social media platforms, kinds of content including, targeting your content, and other finer strategies such as how to encourage sharing and how to manage influencers.

Accelerate Your Content Marketing On Social Media

Module 2: Selecting Social Media Platforms

Your messages will fall flat if you can't reach the right audience. After watching this video, you'll be able to identify your preferred audience.

There is a large variety of content types and it can be confusing which ones work best. After watching this video, you'll be able to identify effective content types and select the proper types for your needs.

Different platforms offer different benefits and features. After watching this video, you'll be able to match platform features with your company's needs.

If you're spending money to promote your content, you need to be sure you're advertising on the right platform. After watching this video, you'll be able to find the right platform for advertising your content.

Module 3: Promoting Content With Social Media

One of the best uses for social content is to promote other content efforts. After watching this video, you'll be able to create a buzz for content you're publishing.

No social strategy is complete without a clear defined sharing and engagement plan. After watching this video, you'll be able to drive a sharing strategy for your social content.

When it's time to advertise, there are a few things you should know to get it right. After watching this video, you'll be able to identify if advertising content has the proper ROI for your needs.

Module 4: Managing + Growing A Social Media Audience

To be great on social, you need to be consistent. After watching this video, you'll be able to manage a content calendar for your social media posts.

In a world full of reposts and noise, creating original content can help you get attention. After watching this video, you'll be able to create content that stands out and gets through the noise.

Your brand has a voice and a style. You should have a consistent tone. After watching this video, you'll be able to identify the proper tone for your social media content.

Your audience is often the best content creation team you didn't know you had. After watching this video, you'll be able to increase the amount of user-generated content you're publishing.

It's one thing for an influencer to have an audience. After watching this video, you'll be able to compare an influencer's audience to your target audience.

You need to be careful to understand if your brand aligns with a potential influencer. After watching this video, you'll be able to evaluate an influencer's brand to see if it's a proper fit for your organization.

The best use of influencers is to drive awareness to your brand with a campaign. After watching this video, you'll be able to make a decision using an influencer marketer.

There are many great platforms that help you find and hire great influencers for your brand. After watching this video, you'll be able to select the right influencers for your content marketing campaigns.

There are many millions on YouTube waiting to discover your content. After watching this video, you'll be able to use YouTube to reach a larger audience.

LinkedIn is one of the fastest-growing social media platforms around. After watching this video, you'll be able to effectively market your content on LinkedIn.

When you are ready to go international, there are a few things you should consider as you put together your plan. After watching this video, you'll be able to select the right social networks for your international strategy.

Content Marketing On Regional Social Networks

When your content is reaching your audience, you'll see this in the data. After watching this video, you'll be able to identify the right audience for your content marketing strategy.

Engagement can tell you if your content is working. After watching this video, you'll be able to accurately monitor the engagement on your social media posts.

Do you know how your audience feels about your social media interactions? After watching this video, you'll be able to keep track of how your audience perceives your social media posts and interactions.

In this video, Colleen provides additional resources to help you keep improving your content strategy to better leverage various social media platforms.

Social Media Content Marketing Is Here To Stay

Big ideas often come from small teams conducting quick and cost-effective business experiments. In The Innovator’s Dilemma, author Clayton Christensen explains why some of the most established businesses fail to retain market leadership in the face of a more radical approach to innovation. In this series, Mike Lynn, a principal at thoughtLEADERS LLC takes us through the lessons in the book; providing a strategic framework for businesses that want to adapt to an innovative future. Stay tuned!

The Innovator's Dilemma: Clayton Christensen

What makes ‘disruptive innovation,’ one of the most influential business ideas of the early 20th century? How does it contrast with continuous innovation? Find answers to these questions and learn how businesses can adapt to or drive ground-breaking innovation to ensure long-term growth or even survival.

While businesses that undertake continuous innovation are often market leaders, their technical and strategic capabilities are often challenged in the face of disruptive innovation. This video explains what makes disruptive innovation different and why it often catches established businesses off-guard.

Disruptive innovation begins with a focus on a niche, new sub-segment of the market and soon attracts the larger market catching established businesses unaware and making it too late for them to change direction and keep up.

Clayton Christensen argues that established businesses are often challenged by their own strengths. At some point the zeal to serve their existing customers and improve core product can turn into a weakness for these organizations. Learn how to navigate potential success traps and encourage real innovation, in this episode.

Traditional business models that focus all their resources on core customers and incremental improvements to existing products, do not encourage real innovation.

What stops established firms from investing in disruptive innovation? What prompts them to make safe bets often ignoring a smaller firm’s niche entry into the market with a disruptive offering?  This video explains why staying on course can prove disastrous for big businesses.

While disruptive offerings often initially bring lower profit margins, established firms need to evaluate their risks carefully when choosing a path between staying on course with traditional models or opting for disruptively innovative models for long-term profitability.

While researching the market to understand customer needs is a core principle of good management, it is not always possible to study a new market as customers do not know what they are missing. How should businesses proceed in such a dilemma? Watch and learn.

Instead of focusing on big bets, businesses should adopt agile and adaptable models, trying multiple small ventures before zeroing in on a truly disruptive offering.

Retrieving data. Wait a few seconds and try to cut or copy again.

Don’t set aside established business practices, instead work with smaller intermediary firms when considering disruptive innovation, because building a capacity for risk taking is important to win against competition.

This video explains what aspects to consider when acquiring a smaller firm to respond to or drive disruptive innovation and gain success.

Established businesses must examine internal processes when acquiring smaller companies and ensure that their value system is not in conflict with their own.

How can established businesses diagnose new opportunities for disruptive innovation based on limited information? Watch this video to find out.

Don’t overlook potential competitors as they aren’t projected to be successful, instead strive to make your limited-demand offerings better to secure a strong lead that’s hard to surpass.

In this course, learn key insights from Matthew Pollard's book The Introvert's Edge to Networking. Learn about the system of networking he has developed that focuses on introvert strengths, and understand why introverts make the best networkers. In this course, you'll be guided through a series of activities, to better understand your passions, ways of developing a networking script, and ideas and tips to help you put it into action, to reach a global audience, in the online world.

The Introvert's Edge to Networking by Matthew Pollard

Networking has traditionally been seen as an extrovert's job but author Matthew Pollard disagrees. He has created a system of networking that focuses on introverted strengths to achieve incredible success, and that system is what we will learn through this course. To begin with, we shall see why introverts make the best networkers, and get a glimpse of what's to come.

One of the strongest motivators known to man is his passion, and knowing what drives you is integral to networking success. In this video we will help you uncover your passions, and see how we can use them more effectively.

Conventional wisdom would lead us to believe that catering to a variety of clients would increase their numbers, but Matthew Pollard shows us how finding and developing your special niche is what leads to networking success. This and other misconceptions about niching is what we will learn to learn about in this video.

Having seen the importance of niching in the previous video, we will now lay down steps to discover your own niche, which will revolutionize what you do and how you network for it.

Entering into the first element of our actual networking script, we look at just how incredibly powerful a story can be in your networking conversation. The author shares his three learnings from the science of storytelling that emphasize this fact.

In this video learn about an activity to confirm what we've learnt from the science of storytelling in the previous video… how facts stay in memory much longer when embedded in a story!

Now that we know how important stories are to our networking script, in this video we learn how to craft truly compelling relevant stories that give your networking conversations the boost they need.

In this video we will look at what the author calls his special weapon that ensures every one of your networking conversations begins with a healthy dose of curiosity, compelling the listener to pay more attention and be more open to what you're saying.

You can gain a lot more from the people you network with by not approaching them all like clients. In this video we will look at a useful way to categorize people, in addition to what mindset we need to adopt to ensure that we never miss out on great networking opportunities again.

In this video we will further delve into the mindsets and behaviors that help us develop strong relationships with our champions and momentum partners. We'll also look at some mindsets that we need to avoid to be successful.

In this video we look at the importance of research before the networking event. We will learn some great practices and pick up great tips on making our research effective.

We've finally arrived at the networking room and here we'll see how we can use this networking system and script to help us maneuver successfully through the room with incredible tangible results.

In this video we shall look at how to end our networking conversations using different types of Call to Action to ensure the best result from it. We also look at different ways of practicing your script to perfect it.

One of the most overlooked steps of networking is following up. Here we look at the importance of it and the different effective ways of following up.

This networking system is one that needs work and constant refining for best results. Here we talk about how to seek and use feedback to perfect your system into a potent networking tool.

This networking system that we've learnt is one that translates very effectively to the online world. In this video we look at how to take your business to a global market.

This video is a summary of the journey we've taken during this course. From self analysis to discovering your passions to learning the different elements of a script and then building it. We then looked at best practices for before, during and after the networking room and finally saw how we can reach a global audience using this system in the online world.

Everybody Writes: Ann Handley

Everybody Writes: Ann Handley

Everybody Writes: Ann Handley

Episodes

1. Welcome To The World Of Writing Better

2. Why Writing Well Is Critical

3. Get Directly To The Point

4. Think Before You Ink

5. Organize Your Writing

6. Embrace The Ugly First Draft

7. Become Excellent At Editing Your Own Work: Part I

8. Become Excellent At Editing Your Own Work: Part II

9. Your Writing Must Be Reader-Centric

10. Cut Out The Condescension

11. Facts Matter