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Upskill with business leaders, subject matter experts and faculty from top universities.

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Recounting inspiring stories of scores of African Americans who achieved extraordinary success, entrepreneur and public speaker Dennis Kimbro shares his knowledge of business and black culture in Think and Grow Rich, fused with ideas and strategies that draw from co-author Napoleon Hill's laws of success. In this series, Sabrina Smith, a principal at thoughtLEADERS LLC offers insights from the book to explain how you can level the field between the privileged and the underdog by cultivating your thinking.

Think And Grow Rich: A Black Choice: Dennis Kimbro And Napoleon Hill

Learn from the many African-Americans who succeeded despite facing discrimination and poverty-stricken childhoods to find inspiration and understand how you can take charge of your destiny and stay true to your dreams by harnessing the power of your thoughts.

Highlighting stories of the first Black graduate of the United States Military Academy and the creator of the largest Black insurance company in the US, Kimbro emphasizes that in order to overcome adversity, it is crucial to understand and apply the principles of mental laws, which are spiritual in nature. Learn what these are in this video.

The first step to overcoming adversity is to understand that your thoughts can determine your circumstances. To change your situation, strive to replace your negative thoughts with positive ones.

All it took for Madame CJ Walker to become a millionaire, or for Jesse Jackson to be the first Black man to run for US President was a little bit of imagination. Learn about the power of imagination and how you can unleash it to achieve seemingly impossible feats in this video.

We use our imaginations to dream the lives we desire. Frame your dreams in a way that makes clear the actions and effort required to achieve them.

Before you do anything, you must first believe that you can. Find out how to push aside self-limiting beliefs and tap into the unlimited dimension of thought and faith in this episode.

Your faith underpins your ability to pursue dreams. Dispel your negative emotions, like fear, greed, jealousy, and hatred and adopt a positive mental and spiritual attitude.

Staying persistent is a must to gain success. Determine where you stand on the power of persistence by answering four questions in this episode.

Achieving success is a nonlinear journey that includes failure and persistence. To overcome failure, frame it as a necessary learning opportunity and temporary inconvenience.

Many studies argue that most social problems are a result of low self-esteem. Dennis Kimbro encourages Black people to see themselves as what they desire to be, rather than what they are. Learn how to build your self-image and gain self-respect in this video.

A positive self-image is key to becoming the person you want to be. Invest time in working towards a healthy self-image and breaking free of barriers.

Is money good or is it the source of all evil? Unlock the answer to this eternal question as Kimbro explains the mental laws concerning wealth and what financial prosperity really entails in this episode.

Set incremental goals toward acquiring the financial freedom you desire. Include service in your wealth acquisition plan.

The power to change your circumstances lies within yourself. This video explains how it is possible to become self-accountable and accomplish anything, no matter where you stand in life, by developing self-discipline.

You can consciously choose how to think and act. Practice self-discipline to master your thoughts and make your dreams real.

Billionaire maverick, dream catcher, or quirky businessman, it might be difficult to define the CEO of SpaceX and Tesla, but Ashlee Vance's biography sets out to do just that. Stay tuned to this series to find out what fuels Elon Musk and his strategies for excellence.

Technology is meant to serve a much higher purpose than make everyday lives easy, believes Elon Musk. Whether it is Solar City, e-transport or space dreams, the Tesla CEO always sets his sight high.

The Maverick Who Wants To Change The World

Elon Musk had a clear goal even while still in college. Driven by a bigger purpose, saving the human race from annihilation, for instance, he set about exploring his options. His journey makes for interesting insights, watch this video to learn more.

Elon Musk's goals are broad and far-reaching. Consider expanding your corporate goals from acquiring customers to helping customers.

If there is one thing Elon Musk is bullish about, it is perseverance. Whether it’s a bonding exercise with colleagues or the Burning Man Festival, he is always up for a challenge with his never-say-die attitude. What makes this entrepreneur a survivor, clawing back from bankruptcy and failure? Find out in this episode.

Bringing your dreams to life requires perseverance. Stay focused and work hard, even when the obstacles seem insurmountable.

Elon Musk's idea for any business is simple: pick an industry with money and enough inefficiencies to exploit using the internet. Learn how his innovative fixes ensured customer satisfaction and loyalty. You can try applying this principle to your situation.

Business ideas are all around you. One way to find them is to look for inefficiencies and come up with solutions to fix them.

A big idea can be overwhelming but broken down into simple chunks, it becomes achievable. Elon Musk has mastered that thought process and so can you. Take cues from how the Mars mission shaped up by watching this video.

Big tasks can seem too overwhelming to get started. When this happens, break your complex ideas down into smaller, actionable pieces.

Elon Musk can be one of the few tech-preneurs who can make environmentalism cool and coveted by the rich and happening. He makes it possible to save the planet while furthering your goals. Watch and learn.

Your company mission may inspire employees but not consumers. Make sure your product or service aligns with your mission as well as your customers’ needs.

They say your true character is revealed under stressful situations. This is where Elon Musk scores over his competitors. The story of how he brought Tesla back from the brink of bankruptcy is educative. Hit play to learn more.

It's easy to make bad decisions in a crisis. Under pressure, stay focused and rational as you find a solution.

He may not wear a cape but Elon Musk's all-or-nothing attitude has earned him a superhero stature. There's more to his rise and rise, also find out why there are big payoffs for taking risks, in this episode.

Big ideas demand big action. If you believe in an idea, don't wait to get started—go all in.

Rising to the Challenge traces the leadership journey of Carly Fiorina right from her graduation from Stanford to her stint as a secretary to eventually rising up to be the CEO of Hewlett-Packard, one of the world's biggest tech companies. Focusing on her personal, professional and political struggles as she fought cancer, suffered the devastating loss of a child and yet went on to run for Presidential office, this series offers invaluable insights into what makes an undaunted leader.

Get an in-depth peek into presidential candidate and corporate honcho, Carly Fiorina’s journey as a leader. While navigating personal tragedies and professional challenges, learn what goes into making a leader by unlocking human potential.

True leadership lies in identifying and unlocking inherent talent in people. Learn what differentiates a manager from a leader and how true leadership is about supporting and challenging people to reach their full potential.

A leader's primary job is to unlock the potential in people. You can do so by taking a chance on someone and providing them with tools and opportunities to unleash their potential.

Carly Fiorina, through her own experiences, has been well-acquainted with the hugely misogynistic treatment meted out to women at work and home, across the world. Fiorina decided to make a positive change in this direction and focused her efforts to helping women in developing nations get the opportunities they deserved. Watch this video to see how empowering women can transform communities.

Are You Giving Women The Opportunities They Deserve?

Women are an underutilized resource in the world today. Creating better opportunities for women can transform careers and communities.

As companies grow they often get entangled in administrative and hierarchical structures that stifle growth and innovation. Learn how Carly Fiorina cut through bureaucratic red tape to allow for flexible growth and innovation when she took over Hewlett-Packard.

A bureaucracy is a complicated, hierarchical system of rules and processes that tends to create complacency. Whenever possible. avoid allowing bureaucracies to develop in your organization.

No one likes listening to stories of picture perfect lives. This episode discusses how sharing honest stories, as a leader, which include struggles and gaffes can prove more engaging than neat and tidy ones focused on glorifying successes.

People can't relate to easy success stories. To build relationships and credibility, share your struggles openly and honestly.

Holding on to one’s values and principles is not always easy, yet it is the right thing to do. Learn how Fiorina survived the public humiliation of being fired from her job as CEO by staying true to her core values, in this episode.

When faced with a challenge, it's important to stay true to yourself and to your principles. Figure out your non-negotiable positions and work to compromise in other areas.

Carly Fiorina learned the hard way that sometimes in business and politics diplomacy may be the preferred route to take. Watch this video to find out why.

Some ideas may be true but inappropriate to voice aloud. Be mindful of when it's more important to be sensitive than honest.

In this course, thoughtLEADERS, LLC principal Tanveer Naseer will guide you in creating a hiring process that will help hire the best candidates for any job. Drawing insights from the book Who - The A Method for Hiring by Geoff Smart and Randy Street, Tanveer will guide you through the process of creating a starting pool of talented people through a series of interviews that will help you objectively identify who is most likely to succeed in the role and help your organization grow.

Who - The A Method For Hiring By Geoff Smart And Randy Street

Most of us make the common mistake of hiring someone based on the work they’ll be expected to do. This course will help you overcome bad hiring mistakes and employ what the authors, Geoff Smart and Randy Street, call The A Method for hiring. Tanveer Naseer will help you create an objective hiring process to identify, curate, and select the best candidates to help your team succeed and grow.

The process of hiring new employees is often mired in bad hiring habits. After watching this video, you will have a better understanding of how The A Method can help you overcome bad hiring habits and achieve greater success in your hiring decisions.

A job scorecard makes clear what outcomes need to be achieved in the role as well as what competencies the best candidate should have. After watching this video, you will have taken an important step toward preventing who mistakes and ensuring you’ll be hiring the right candidate to join your team.

There are three key purposes behind creating a job scorecard before you start the hiring process. After watching this video, you will know how to create an effective job scorecard that will help you evaluate which candidate will succeed in this new role.

The main challenge in the hiring process is trying to find a suitable pool of talented individuals from which to find your ideal candidate. After watching this video, you will understand the many sources you can use to build a bank of qualified candidates from which to find your A Player.

One trait successful leaders share is building a network of talented people to use as their pool of potential hires. After watching this video, you will learn how to create a talent pool of A-Players from which you can find the best candidate to help your team succeed.

Creating A Talent Pool Of A-Players For Hire

There are four different interviews you need to conduct to identify the best candidate for the job. After watching this video, you’ll learn about the first of four interviews in the A Method and how it can help you weed out unqualified candidates.

The Screening Interview: Separating A-Players From The Rest

The screening interview helps you separate the A-Players from the B and C Players. After watching this video, you’ll know how to conduct a screening interview that will save you time and help you find the two to five best candidates to continue with in the next step in the A Method for hiring.

The second interview in the A Method for hiring is the Who Interview. After watching this video, you will learn why The Who Interview is critical to helping you narrow down your list of potential candidates to the A player your team needs to succeed.

The Who Interview helps you discover patterns in a candidate’s career past that will help better assess their fit for the role and your team. After watching this video, you’ll know how to conduct the Who Interview so that you have a detailed profile for each hiring candidate and a better idea of who your A-Player really is.

The third interview in the A Method for hiring is the focused interview. After watching this video, you’ll understand how the focused interview can help you collect all the information you need to confirm that the candidate is really the A-Player you’ve been looking for.

The Focused Interview: Learning More About Who

The focused interview allows you to collect additional specific information about potential hires. After watching this video, you’ll know how to conduct the focused interview which will give you clarity and greater certainty over who you should hire to succeed in this role.

The fourth interview in the A Method for hiring is the reference interview. After watching this video, you’ll know how to conduct the reference interview which will help remove any remaining unknowns so you can move forward with picking your A player.

The Reference Interview: Confirming What You Learned

Having completed the four interviews of the A Method for hiring, you will have enough facts to determine if a candidate’s a good fit for the position. After watching this video, you’ll know how to use the information you’ve collected to identify the best candidate who will match the mission and competencies needed to succeed in the role.

At this stage in the A Method, you’ve identified who you should hire for the role, but there’s no guarantee they’ll accept the job offer. After watching this video, you’ll know how to sell your A-Player on why they should join your team and help your organization succeed and grow.

Google Analytics is an increasingly important tool in today’s digital world to gain in-depth knowledge about your website’s audience and ultimately bolster your company’s success. This course, led by marketing thought leader Brad Batesole, takes a detailed look at one of the most popular digital tools and teaches advanced techniques to get the most out of Google Analytics. Learn to build and manage filters, create common channel groupings, and explore and apply segments.

Advanced Google Analytics By Brad Batesole

This course, led by marketing thought leader Brad Batesole, takes a detailed look at one of the most popular digital tools and teaches advanced techniques to get the most out of Google Analytics. Learn to build and manage filters, create common channel groupings, and explore and apply segments.

Brad also shares how to produce calculated metrics, debug your analytics, and ultimately, gain a deeper understanding of how to push metrics to new limits.

The better you understand your data, the better you can influence your business outcomes. After watching this video, you'll be aware of the advanced opportunities within Google Analytics.

Google Analytics is a robust tool, so knowing where to focus your time will help you be more efficient. After watching this video, you'll know the key areas you'll want to dive deeper into.

Out-of-the-box Google Analytics cannot track users across multiple devices. After watching this video, you'll know how to use User-ID to track users when they switch from their desktop to their mobile device.

Google is eventually phasing out Universal Analytics for App+Web. After watching this video, you'll be able to discuss how GA4 allows you to combine app and web data for unified reporting and analysis.

App+Web makes it easier than ever to track every custom event across multiple devices. After watching this video, you'll be able to define what event-based measurement is and summarize how to navigate the event-based features in the user interface.

Persistent data is at the center of App+Web, and it's important that everything is configured properly. After watching this video, you'll be able to create a new App+Web property in your Google Analytics Account.

Custom insights can now be created with just one click. After watching this video, you'll be able to locate pre-defined templates for analytics and analysis in App+Web.

Cohort analysis has become even more in-depth with the ability to add any event as inclusion criteria. After watching this video, you'll be able to perform basic cohort analysis and describe how cohort analyses are used.

Views give you a way to look at the data in your Analytics account. After watching this video, you'll know what views are, why they're important, and how to use them.

The best way to analyze your data is to know what you want to measure and why. After watching this video, you'll be able to create a measurement plan and apply that plan to Google Analytics.

You can use filters to customize views and see only a subset of data in your reports. After watching this video, you'll be able to add a new view to your Google Analytics account.

Once you create a view, you can edit its settings. After watching this video, you will know how to edit your view settings and the most important characteristics.

Once you create a view, you can manage several additional sections. After watching this video, you will know how to interact with the view panel and find common sections.

All data captured will appear in all of your views unless you apply a filter that removes some data. After watching this video, you will be able to differentiate between a view and a filter and know where to access both.

As you evolve your account, you will need to manage your filters. After watching this video, you will be able to manage account-level filters that have been applied to a view.

Filters are applied to your data in the order in which the filters were added. After watching this video, you will know how ordering can cause problems with your data, and how to avoid those problems.

Regular expressions (regex) are how you manipulate the filters you create. After watching this video, you'll be able to use the fundamental regular expressions.

Google offers a lot of functionality right out of the box to make your life easier. After watching this video, you'll be able to identify prebuilt filters and know what they're used for.

To eliminate bad data, you will need to use filters. After watching this video, you'll be able to set up exclude filters.

You may have unwanted data in your reports. So it's important to filter it out. Based on the way your data is collected, you will need to apply filters to keep it accurate.

After watching this video, you'll be able to set up lowercase/uppercase filters. To properly maintain your data, you'll need to use a variety of filter styles.

There is no one-size-fits-all filter style, so it's important to know them all. After watching this video, you'll be able to use search & replace to configure your filters.

Setting up your filters improperly will lead to inaccurate information in your reports. After watching this video, you'll be aware of the limitations that can impact your filtering.

To track what users do on your website, you will need to use events. After watching this video, you'll be able to explain how events work and what their various components are.

Google Analytics provides the ability to investigate the way that users interact with your events. After watching this video, you'll be able to use the events flow report to better understand your data.

To see data about Events you're tracking, you need to add code to your website. After watching this video you will be able to find and edit the specific code necessary to measure events.

Goals measure how well you are achieving your objective. After watching this video, you'll be able to explain the different types of goals and how they are used.

When you know what users are searching for, you can better speak to their needs. After watching this video you will be able to explore site search reports.

When you know what users are searching for, you can better speak to their needs. After watching this video, you will be able to configure site search to capture your users' behavior.

By default, Google organizes data a certain way, but you need to customize it to fit your reporting goals. After watching this video, you will be able to explain how custom dimensions work and how they are commonly used.

Google Analytics has a plethora of data, but you may want to calculate your own custom metrics. After watching this video, you will be able to create custom calculations and review those calculations in custom reports.

By default, Google configures channel groups for areas like Organic & Social. After watching this video, you will be able to customize the channel groups to fit your specific reporting needs.

If you're working with a large website, it's helpful if Google can mirror the way your site is organized. After watching this video you will be able to set up custom content groups to better understand the data on your site.

When you're trying to find quick insights, Google can muddle the data with insignificant metrics. After watching this video, you will be able to use a weighted sort to get the results you're looking for.

It can be challenging to identify why your Google Analytics install isn't working. After watching this video, you'll be able to install and use the GA debugger plugin to assist with your install.

The best data analysis is done when you look at a subset of your data. After watching this video, you will be able to explain how segments work and where to use them.

Segments give you a way to look at a subset of users and adhere to a certain hierarchy. After watching this video, you will be able to explain the data hierarchy and the types of segments available to you.

Segments give you a way to look at a subset of users and adhere to a certain hierarchy. After watching this video, you will be able to create a custom segment.

Segments can be combined, giving you powerful flexibility in how you analyze your data. After watching this video, you will be able to differentiate between single and multiple segments.

Unlock powerful solutions in Google Analytics that have been created by other users. After watching this video, you'll be able to access the solutions gallery and add new resources to your analytics setup.

In this episode, Brad encourages you to continue your education on the topic and gives you further resources to help you in your education.

How many times have we been told to work hard and find success, and happiness will find you? The Happiness Advantage author and positive psychology advocate Shawn Achor argues the opposite. Achor argues that we become successful when we are happier and positive. In this series, Gary Ross, a Principal at thoughtLEADERS, takes us through Achor’s reasoning and explains how we can reorient our brains towards positivity to improve our productivity and performance.

Contrary to traditional belief, the author of this title Shawn Achor argues that happiness is a tool for success, not the outcome of it. Through his research in positive psychology, he presents seven actionable principles that help people be happier and find success.

Scientific research shows happiness creates chemical changes in the brain that not only lead to positive feelings but also help us process information deeper and faster. Watch this video for some simple practices that can perk up your emotions and increase your happiness levels.

Happiness helps us better process information as well as leads to clearer thinking, innovation, and broader awareness. Taking time each day to create positive feelings can help us become more efficient and productive.

Changing your attitude and extending your belief, argues Achor, can help define what you can achieve. Watch this video to see how your outlook impacts your ability to govern what you can achieve.

Our mindset affects how we perceive reality and pursue outcomes. One way to shift your mindset is to look for more meaning in your work and be confident in your ability to succeed.

Using the example of how addictive video games tend to hamper our ability to think, Achor argues that our brains often get stuck in patterns of thinking, which lean on the side of negativity. Learn how to leverage these patterns to instead spot opportunities.

You can train your brain to see positive patterns, opportunities, and potential. Write down a list of three good things that happen each day to help you identify opportunities for personal and professional growth.

Research shows that if you are able to see failure as an opportunity to learn and grow from, you are way more likely to experience actual growth. This video offers approaches you can use to find the upward path out of failure so you can emerge stronger and happier from setbacks.

A positive mindset involves accepting failure and finding new opportunities. When you experience a bad event, comparing it to something worse can develop perspective and optimism.

We tend to find the best solutions when we are able to think clearly and creatively, or, in other words, when we feel we are in control of things. To regain control, focus on small, reachable milestones, then expand your circle gradually. Learn how in this video.

Starting with manageable challenges and slowly building skills and competencies can help mitigate stress. Identify the areas you can control and get to work on them with achievable goals.

Human beings are creatures of habit. Despite knowing and even wanting better, we find it hard to break existing habits. This video offers the ‘20-second rule' and explains how to use it to nurture positivity and create lasting change.

New, positive habits can lead to the changes we desire. To get started, make your habits small and easy to launch.

Achor’s seventh principle ‘social investment’ focuses on how human beings need the support of other people, especially when things appear challenging. This video explains why social support is important and how to build your social capital at personal and professional levels to boost our happiness levels.

The more social connection people have, the happier they feel. Create space for relationships to organically evolve for both you your team members.

Lessons From Big Brands

Lessons From Failures That Led To Success

People Management

Learning Data Science

Lessons On Time Management

Lessons On Business Analytics 

Leadership Essentials

Lessons On Personal Development

Lessons On Communication

Business Planning

Lessons On Productivity

Lessons On Strategy

Lessons On Decision Making

Career Development

What You Can Learn From

Lessons From Business Partnerships That Changed The World

Lessons From Indian Management Guru's

Lessons On Crisis Management

Lessons On Marketing

Lessons From Founders Over 30

Modules From Columbia Business School

Modules From Tuck Executive Education

In this course, entrepreneur, private equity investor and general manager David McNeill, a principal at thoughtLEADERS, LLC, will equip you with the information you need to raise capital for your startup. He will draw insights from the book Get Backed by Evan Baehr and Evan Loomis. You will learn about the key slides needed in a pitch deck, how to perfect your delivery, and how to build your personal network to maximize your chance of a successful fundraising event.

A combination of the right slides, the right stories, and the right practice methodologies can greatly improve your chances of funding with the optimum type of capital. In this course, David McNeill will share insights and applications from the book Get Backed by Evan Baehr and Evan Loomis.

The right messaging and the right slides are critical to a founder’s fundraising efforts. After watching this video, you’ll have an appreciation for how to best craft an overall narrative for your startup along with a clear sense of the most critical slides you’ll need to complete.

Knowing the slides you need for your pitch deck is one thing. Actually building those individual slides into a coherent and compelling story is something different altogether. After watching this video, you’ll have a practical understanding of how to build your slides and get them produced so that you have a pitch deck ready to present to investors.

A great story can capture someone’s attention, and sometimes that might be enough to get an investor excited about hearing more about your startup. After watching this video, you’ll have an understanding of the types of stories you need to be able to deliver and the optimum way to do so both orally and in written format.

Building a great story is something we can all learn to do. Telling a great story is something we can all learn to do and perfect with lots of practice. After watching this video, you’ll have a practical understanding of how to build and practice your stories for maximum effect.

The expression “practice makes perfect” applies to many things, including your pitch. However, not all practice is created equal. You can enhance your pitch by practicing using different variations of it that force you to articulate and think about things differently. After watching this video, you’ll have an understanding of different practice methods to use in your preparation.

There is no substitute for practicing your pitch in a live environment, especially if you are practicing with an audience that can give you meaningful feedback. After watching this video, you’ll understand which type of live groups to start with, and how to successively ramp up the intensity of these practice sessions, bringing you closer to your live pitch.

There are multiple ways to fund a startup, each with its own pros and cons. When you are considering raising capital it is important to understand these different sources and which one might be right for you, at your present stage. After watching this video, you’ll understand the different types of capital and general funding stages.

Proper financial statements are critical to your funding. Additionally, a growth forecast that clearly shows revenue and cost assumptions is a must-have. After watching this video, you’ll have a clear sense of how to get started on your financial forecast and why it is so critical to your funding success.

Different sources of capital typically come into play at the distinct funding stages. Understanding these connections is important in order to focus your time and energy on the right sources depending on your particular stage. After watching this video, you’ll understand what specific sources of capital are most likely to fund your startup at each of the typical funding stages.

For most startups, the initial round of funding comes from friends and family. This funding can occur as either debt or equity, and both of these options have pros and cons. After watching this video, you’ll understand how to think about structuring both debt and equity rounds to friends and family.

Building a wide and diverse network is really important to your funding efforts. However, a wide and diverse network doesn’t occur by accident – it takes real intentionality. After watching this video, you’ll understand how your properly developed network can become an advantage during your fundraising process.

Understanding How To Create A Funding Network

Getting practical on expanding your network is easier said than done. That said, with intentionality, anyone can develop their network over time. After watching this video, you’ll have a practical approach to developing your personal network in a way that will benefit your fundraising efforts in the future.

Creating connections that have meaning requires more than just an introduction from someone. It requires the development of a true rapport, or perhaps even a friendship. It also requires a clear ask so that new connections know what you need and how they can help. After watching this video, you’ll have some practical ideas on how to make new connections meaningful and fruitful.

Everyone watching this video can separate themselves from the crowd by doing something rare and unique, like regularly sending handwritten thank you cards. It isn’t difficult to do, but it does require your time and intentionality. After watching this video, you’ll understand a simple approach to make this practice easier to adopt.

By the time he got down to writing Grinding it Out, Ray Kroc was suffering from a chronic illness, at the cusp of 52 years of age. Yet life was beginning for this former salesman. Find out how seizing a timely opportunity opened the gates for a legacy, through the lessons in this series.

When milkshake machine salesman Ray Kroc first met the McDonalds, little did he know he was about to ride the crest of a burgeoning fast-food empire. Whether an early entrepreneur or a seasoned businessman, this book has wisdom for all generations of leaders.

Ray Kroc's repertoire of experience was rich and varied. In this video, learn two ways he used self-hypnosis to stay grounded. Take a tip or two from his fount of positive energy.

Focused thinking can help you be most productive. Do not fret unnecessarily and do not worry about more than one issue at a time.

Growing your business needs constant effort. Beyond the obvious focus items, Ray Kroc asks you to always keep the consumer in sight. Take note of the questions to ask, the answers are the accelerants to your business.

Your consumers will give you good ideas. Consider their actions and behaviors and ask yourself what they want and how your business can improve their lives.

Don't be a begrudger, red flags Ray Kroc. If you are looking up the term, don't! Stay tuned to find out more about begrudgers and why the business magnate detested them and kept them at bay.

Do not limit your decision-making to a narrow view of your consumer and market. Make your business decisions within the broader context of your overall vision.

Getting the finer details right was Ray Kroc's hallmark. Take the famed McDonald's French fries, for example. He was diligent about following the recipe and getting it just right.

Sweat The Small Stuff, Especially The Fries

Every detail of your business matters. Give focused attention to all levels of your business' product, processes and organization.

Ray Kroc was clear about how he wanted to position his business at the very outset. It was not a standalone diner, he was setting up a process with gold standards of consistency. Also in this episode: the reasons for the phenomenal success of McDonald's.

Understanding your business' fundamentals can help make it successful from the start. Be clear about what your business stands for and how to make it a success.

The recipe for success is easy, says Ray Kroc. Learn how a bun obsession paid rich dividends for Fred Turner's rise at McDonald's. Are you offering your best product to the customer?

It's important to constantly think of ways to make your product better. If you love your product, the consumer will love it too.

Roll Up Your Sleeves

Roll Up Your Sleeves

Roll Up Your Sleeves

Episodes

1. The Beginning Of Burger History

2. An Easy Way To Combat Pressure

3. Learn From Consumer Behavior

4. Don't Be A 'Begrudger'

5. Sweat The Small Stuff, Especially The Fries

6. Have A Clear Plan From The Start

7. Fall In Love With Your Product

8. Roll Up Your Sleeves

9. If You Think Small, You'll Stay Small