How do people create business models that help them be constantly ahead of the competition? After watching these modules, you will be able to employ the toolkit laid out by Alexander Osterwalder and Yves Pigneur to understand your consumer, find your business model pattern, and create a framework to build a successful business.

In this video, you will learn about the nine building blocks that make up a successful business model. You will be able to determine what products or services your business plans to sell and define their identified target market.

Your value proposition is what differentiates your company from others and offers your customers value for money. After watching this episode, you will be able to determine how to price your product and what aspect of your product gives you a competitive edge.

V = WIG / P. This is not some complex equation but a formula for value. Value equals What I Get divided by Price. After watching this video, you will be able to state clearly state what your customer will get as a value by choosing your product or service.

Defining your ideal customer is a key element of building a winning business model. This video explains how do you change your prospective customer to a current customer using the right advertising, marketing, and sales strategies.

After watching this video, you will be able to figure out how to bring new customers on board. You will also be able to devise a plan to retain them and ensure you can make the most by upselling to them.

The authors categorize five similar business models based on behaviors, characteristics, or building blocks. After watching this video, you will be able to match your business pattern to the right model and help you focus on aspects of that pattern that are most critical for your success.

This video shows how to run some thought experiments to recognize your business model pattern. By the end of this video, you will be able to recognize your pattern and determine what to focus on to expand your business.

Design is about applying design thinking to create your business model, products, and service. This video discusses six key design approaches. After watching this video, you will be able to ideate and visualize your business model in action. You can also create prototypes and weave a story about the future.

This episode details how to apply the customer insight approach to design and define your business model. At the end of this video, you will be able to perceive what your customer hope to gain and what their pain points are.

Osterwalder and Pigneur point to four forces that continuously shape the business model environment. This video lays down why it is key to continuously evolve your business model along with market conditions, industry considerations, trends, and macroeconomics.

Market shifts tend to impact every business. This video will push you to question how to build your strategy during shifting conditions. By the end of the video, you will be able to assess the impact of changing market environment on your business and explore opportunities.

This episode will help you understand the arduous five-phase process of designing a business model. After finishing this video, you will be able to formulate your project objectives and assemble a team. You will also be able to determine when to stop the design process and start putting your plan into action.

After watching this video, you will be able to know what your competition is doing differently. You can also assess what changes might you implement to strengthen your company’s brand image.