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Upskill with business leaders, subject matter experts and faculty from top universities.

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INSIGHTS FROM FACULTY & EXPERTS

Process Improvement is a broad-based set of approaches that help businesses reduce inefficiency and increase performance. Practitioners have been applying these techniques in manufacturing, operations and service contexts for more than 100 years. This course covers insights from Tristan Boutros and Tim Purdie’s “The Process Improvement Handbook: A Blueprint for Managing Change and Increasing Organizational Performance,” to bring those insights into practice in the viewer’s everyday work. In this course, Mike Nemeth, a principal at thoughtLEADERS, LLC, shares insights and lessons that can help learners understand process improvement core tools and principles, success factors, and management approaches. By the end of the course, learners will have an approach to shape their own next steps as they adjust their own processes. 

The Process Improvement Handbook By Tristan Boutros And Tim Purdie

Process Improvement involves taking a big picture view of the steps and processes that drive everyday work, and making adjustments to get better results. The Process Improvement Handbook is a blueprint for this kind of work, including essential practices and everyday applications. This video introduces the course and the key learning objectives to help learners apply the best practices that can drive improved organizational performance.

Process Improvement has been applied in various ways for more than 100 years. This video sets the stage for the rest of the course by providing historical context and stories of how this body of work has evolved. Several related process improvement approaches are now prevalent in the business world. The work that will follow this course will carry on that legacy.

The first step of effective process improvement is to have the right mindset for the work ahead. This video prepares learners for the work ahead by highlighting ways we take process steps for granted in everyday life, and some essential habits and tools to help become effective practitioners. With the right personal approach and a high-level understanding of basic approaches, you will be ready to understand more detailed concepts.

Start With A Process Improvement Mindset 

The Process Improvement Handbook presents The Process Improvement Manifesto, which codifies the ten essential principles for this work. This video explains each of those principles to help drive a broad organizational approach. All ten principles are inter-related, so learners must understand each concept at a high level to be process improvement advocates.  

Understanding process improvement pitfalls as you start your work will help you ensure success. This video highlights the most common obstacles to successful process improvement efforts so that learners can take precautions and ensure sustained results. The video includes preliminary steps that practitioners can take to ensure favorable process improvement outcomes.

Navigate Common Process Improvement Pitfalls 

To be an effective process improvement practitioner, it’s important to understand the core terms. This video provides an overview lexicon of core process improvement terminology so that learners can address these terms accurately and consistently.

Regardless of the specific process improvement approach one might use in their own business, there are multiple tools that are common. This video introduces those core tools and explains their use to equip learners for effective process improvement work. As you build familiarity with these tools and practice using them, you’ll be building your own process improvement efficiency.

Process Improvement requires the right context and organizational support in order to be effective. This video explains what the authors call the “process ecosystem”, which helps to enable process improvement efforts. 

Process ecosystems are more than just high-level concepts. They can be put in place with careful attention to organizational, people and operational practices and mechanisms. This video provides practical tips to establish your own process ecosystem to ensure the success of your process improvement efforts.

Once you have a basic understanding of process improvement concepts, principles, tools and approaches, it’s helpful to understand different types of approaches for managing these projects across the organization. This video introduces multiple process management models to give new practitioners a broad foundation, depending on their needs

Kaizen is a specific process management approach that allows teams to make process adjustments in a short amount of time. This video introduces the idea of “Kaizen events,” and provides practical tips for conducting these types of group projects. The video includes suggestions for different roles on a Kaizen team, so all participants can contribute meaningfully.

The concept of “agile” is a specific approach to work-flow management as well as a general principle of rapid responsiveness to customer needs. This video addresses both definitions of agile in relation to business process improvement.  When considered as part of an overall business change effort, agile process improvement can yield multiple process adjustments in a short amount of time. 

Dashboards and data charts are a key way to measure and monitor ongoing improvements and the results of various process change tests. This video includes descriptions of dashboard best practices and provides suggestions for common data charts. With clear visual reminders and monitoring tools in place, you’ll be able to keep track of your process improvement efforts and ongoing successes. 

Designing Effective Dashboards And Charts 

Knowledge Management is an important aspect of ongoing process improvement efforts across the organization. This video provides best practices for capturing process improvement insights, approaches and results, and for disseminating outcomes to stakeholders. Besides technical information storage and archiving, the video also includes ideas for sharing process improvement information across roles and teams.

Know more about the author of a Chinese tome that has survived two and a half millennia and continues to be pertinent. Sun Tzu's book, written well before modern warfare technology and tactics came into force, finds application in the business world today.

A SWOT analysis is the first strategy you can learn from Sun Tzu. Find out how Japanese company Komatsu outwitted US giant Caterpillar with the 'Know yourself and your enemy' maxim.

Know your own strengths and weaknesses as well as your competitors'. Learn from their success and existing challenges and find potential opportunities for yourself.

What inspires loyalty and unwavering devotion towards the job? Treating your human resources like you would your favorite son, says Sun Tzu. Take the example of Steve Jobs and how he nurtured his team at Apple.

To inspire loyalty, treat your people like your own family. When your employees trust and believe in you, they will be more committed, dependable and consistent.

The general is to blame if the command is not clear, believes Sun Tzu. If you are the one sending out the directive, make sure your language, tone and non-verbal cues are in tune with the message. The onus of clarity lies with the sender, not the receiver.

Responsibility for successful communication lies with the sender. It requires planning across the four key components: the sender, medium, environment, and receiver.

Sun Tzu advocates a do-or-die attitude on the battlefield, where the only option should be winning. Modern management principles can apply a similar strategy but sometimes it is better to be prepared with a plan B while maintaining a strong front.

Your Plan B can be prudent or a burden. For focus and efficiency, you may want to sometimes go forward with total commitment, as if Plan A were the only option.

You have to be a master of deception to fool competition. Sun Tzu suggests having a few tricks up the sleeves to make competitors constantly look over their shoulders trying to guess your next move and thus fall foul of their game.

Deception can help gain market advantages. It involves convincing your competition that you're pursuing one strategy, only to pursue another.

What management lesson can the boa constrictor deliver? Plenty, according to Sun Tzu. Then there are many other varieties such as the Chinese shuai-jan that can teach different tactics of the art of corporate warfare.

All parts of a company must be ready to defend each other from competitors' attacks. To do so, each part must understand how the others operate.

Find innovative ways of disrupting the mundane, with it one can achieve great heights despite the glitches and general chaos in the world. The impact that the flutter of a butterfly's wings can cause is used as an allegory for change. Are you up for it?

Business often involves finding ways to make small improvements towards bigger gains. Look for ways to combine existing assets to improve processes and customer offerings.

Sometimes it is smarter to not go to war, says Sun Tzu. Surprised? No, he is not asking you to put your weapons down, instead, he wants you to be better prepared to outwit the enemy, in your case, the competitor in a way that makes war redundant.

The best way to build markets is through creativity and preparation, not direct aggression. Ultimately, aggressive competition is bad for customers, and without customers, there is no business.

We have all had it, call it intuition or gut feeling. Yet, it is different from deliberative thinking and this is the idea around which Daniel Kahneman’s Thinking, Fast and Slow revolves. In this series, decision scientist Dr. Tremaine du Preez walks us through the lessons from the book and how they can be used to effectively offer solutions.

Thinking, Fast And Slow By Daniel Kahneman

Learn about System 1 thinking, or the little voice within that speaks up at the back of your mind, and System 2 thinking. While the first is super fast in reaching an answer, the latter likes to take it slow but is often better at the choices.

Using examples to illustrate the point, Daniel Kahneman shows how fast thinking tends to ignore vital details but slow thinking deliberates and weighs in all options before coming up with solutions. Two substantial thinking mistakes are highlighted through this: overconfidence and framing.

Thinking is often not based on reason. It is based on how the information is framed and the story we tell ourselves to justify our decision.

Do not get fooled by the constant testing Daniel Kahneman throws your way. It is to show the fault in the processing method and how to make more informed decisions mindfully. Making sense of data requires asking the right questions. Take a lesson from the experience of the Gates Foundation.

Asking The Right Questions To Get The Right Data

Sometimes data does not present a complete answer to a problem. To better inform your choices, question the specific data.

Our expertise in a particular field enables us to either control outcomes or predict them accurately - to an extent. Daniel Kahneman says a dose of optimism is vital to success as it allows us to deal with the stumbling blocks in life. However, blind optimism without System 2 thinking leads to overconfidence that spells disaster for effective decision-making.

The Fine Line Between Optimism And Overconfidence

Intuition and optimism balance each other. Your intuition will help you discern when you're being optimistic versus overconfident.

System 1 thinking makes you impulsive. Daniel Kahneman has the perfect solution to overcome this. Make your decision unclouded by fast thinking. The best example is that of the candidate selection process in an interview. Take help from this checklist to score aspirants, and you will not regret your decision.

How To Overcome System 1’s Intuitive Impulses

When hiring, it can be easy to let your personal feelings about candidates outweigh the facts. Do your research by defining six essential traits for the job and scoring each candidate accordingly.

So is intuition completely unreliable? Daniel Kahneman works with Professor Gary Klein to probe further. Being intuitive in a predictable environment is different from the ability to foresee outcomes in the VUCA world. Find out when it is okay to trust your professional intuition and when to quieten that voice.

How Reliable Is Intuition In Professional Decision-Making?

Your professional intuition can depend on factors such as your particular expertise and work environment. You can trust your intuition if you have developed it over time and have evolved your career in response to feedback.

What is Prospect Theory? It won Daniel Kahneman and Amos Tversky the Nobel and is key to behavioral economics. To know this better, you need to understand the concept of loss aversion. All those people trying to make you buy into their ideas are using this theory against you, and sometimes to persuade you.

It's natural to want to avoid loss. An important persuasive technique is to frame a proposition not by what you stand to gain but by what you stand to lose.

There is no use crying over spilled milk, so Daniel Kahneman tries another method: Premortem! How do you do that, and what is the benefit of it? It helps the decision-making process and insures against future disasters.

The Premortem—Optimism Versus Overconfidence

Overconfidence is a common mental mistake. Once a decision is made, imagine yourself a year in the future and assess whether that decision led to the right outcome.

How many times have we been told to work hard and find success, and happiness will find you? The Happiness Advantage author and positive psychology advocate Shawn Achor argues the opposite. Achor argues that we become successful when we are happier and positive. In this series, Gary Ross, a Principal at thoughtLEADERS, takes us through Achor’s reasoning and explains how we can reorient our brains towards positivity to improve our productivity and performance.

Contrary to traditional belief, the author of this title Shawn Achor argues that happiness is a tool for success, not the outcome of it. Through his research in positive psychology, he presents seven actionable principles that help people be happier and find success.

Scientific research shows happiness creates chemical changes in the brain that not only lead to positive feelings but also help us process information deeper and faster. Watch this video for some simple practices that can perk up your emotions and increase your happiness levels.

Happiness helps us better process information as well as leads to clearer thinking, innovation, and broader awareness. Taking time each day to create positive feelings can help us become more efficient and productive.

Changing your attitude and extending your belief, argues Achor, can help define what you can achieve. Watch this video to see how your outlook impacts your ability to govern what you can achieve.

Our mindset affects how we perceive reality and pursue outcomes. One way to shift your mindset is to look for more meaning in your work and be confident in your ability to succeed.

Using the example of how addictive video games tend to hamper our ability to think, Achor argues that our brains often get stuck in patterns of thinking, which lean on the side of negativity. Learn how to leverage these patterns to instead spot opportunities.

You can train your brain to see positive patterns, opportunities, and potential. Write down a list of three good things that happen each day to help you identify opportunities for personal and professional growth.

Research shows that if you are able to see failure as an opportunity to learn and grow from, you are way more likely to experience actual growth. This video offers approaches you can use to find the upward path out of failure so you can emerge stronger and happier from setbacks.

A positive mindset involves accepting failure and finding new opportunities. When you experience a bad event, comparing it to something worse can develop perspective and optimism.

We tend to find the best solutions when we are able to think clearly and creatively, or, in other words, when we feel we are in control of things. To regain control, focus on small, reachable milestones, then expand your circle gradually. Learn how in this video.

Starting with manageable challenges and slowly building skills and competencies can help mitigate stress. Identify the areas you can control and get to work on them with achievable goals.

Human beings are creatures of habit. Despite knowing and even wanting better, we find it hard to break existing habits. This video offers the ‘20-second rule' and explains how to use it to nurture positivity and create lasting change.

New, positive habits can lead to the changes we desire. To get started, make your habits small and easy to launch.

Achor’s seventh principle ‘social investment’ focuses on how human beings need the support of other people, especially when things appear challenging. This video explains why social support is important and how to build your social capital at personal and professional levels to boost our happiness levels.

The more social connection people have, the happier they feel. Create space for relationships to organically evolve for both you your team members.

Who better to lead you to the secret fount of positive thoughts than motivational speaker and three-time brain cancer survivor Richard Wright? He has the right toolset as a global motivational speaker who inspires radical optimism by chronicling his brain cancer journey and his achievement at the Ironman Triathlon.

Richard Wright calls himself a radical optimist and says that the power of positive thoughts makes you healthier mentally, psychologically, and physically.

Positive thinking is a culture, belief system, belief in outcomes and your ability to affect them. And we are all capable of it.

Human beings are born negative, says Richard Wright. To reframe our thoughts, we first need to identify the triggers for negative thinking.

Negative thinking produces negative outcomes. To change your thoughts, you need to understand the triggers that make you focus on the worst.

Here's why you should focus more on the feeling brain instead of the thinking brain: because emotions drive thought.

It's important to take responsibility for how your feel and give expression to those sentiments. That will allow you to nudge your thoughts towards a positive outcome.

Richard Wright introduces the concept of cognitive bias even in our choice of media sources. Be careful of who and what you surround yourself with is the warning.

One way to change negative thinking and fight cognitive bias is to challenge yourself with people who think differently than you.

Do you catastrophize outcomes? We are so fearful of what is in store for us that we forget to concentrate on the present and what we have control over.

Excessive worry leads to negative outcomes. Make a list of the things you've fretted about over time and consider how few actually came true.

Learn to live in the now by letting go of polarized thought processes. That is what sets radical optimism. The key is in controlling your thoughts to control the outcome.

The only thing we control in our lives is our thinking. Use your thoughts to control outcomes with a focus on action.

As a cancer survivor, Richard Wright lives with the negative connotations of the term. Cultivate a positive mindset by thinking of all the times you have survived worse.

You have a 100% success rate in having survived every day of your life. To overcome negative thinking, proactively focus your brain on the positive idea that you're a survivor.

Resolve to think powerfully positive thoughts, and, if possible, voice them. Richard Wright has some helpful tips to build positive thinking.

You can only hold one thought at a time in your brain. To achieve a positive outcome, try switching quickly from a negative thought to a positive one.

Here's a hack to reprogram your mind. Negative thoughts will build more negativity. Try to be intentional about thinking of all the great things that are happening to you.

Negative thoughts will build more negativity. Try to be intentional about thinking of all the great things that are happening to you.

Your emotions will set the tone for your day. Richard Wright shows you why you need to choose to be positive.

The more you practice positivity, the better you get at it. It's that simple.

Richard Wright has news for you. There is no secret sauce for happiness, the decision to be positive is yours and yours alone. Keep practicing positivity!

There's no formula to becoming positive. All you can do it work on it with the tools at your disposal, like journaling.

Steve Jobs revolutionized the world. The reason why Apple products lure many despite higher pricing is the build-up to the launch. Principal at thoughtLEADERS Brian Ahearn shares insights from The Presentation Secrets of Steve Jobs to help hone these skills.

The Presentation Secrets Of Steve Jobs By Carmine Gallo

Apple products are testimony to Steve Jobs' dedication to perfection in both technology and design. He had a knack for generating interest and anticipation for each product, and this book reveals some of those secrets. Find out how to flare aspirational desires in the minds of the consumer?

Raising aspirational desires in customers results in creating a demand for it.

Knowing your presentation software is just one of the steps to a good show, but it is not all there is to it! These are just tools aiding you and not the other way around. Ask yourself this question before you start preparing.

Overdependence on presentation software leads to boring shows. The focus is on you, so polish your story and the key points you want to highlight.

Finally, it is about how well you sell your offering, whether it is a product, an idea, or a service. Questions are important in this episode: posing them, framing them, or even answering them can lead you to your goal. Here are some sample questions to get you started.

Ask an engaging question to onboard your audience at the outset. Once you have secured their attention, present your idea.

Creating a vision of what you imagine will help your audience to buy your idea more easily. What you don't say is as important as what you do. People remember better when they can associate a memory with a great story.

Make it easier for the audience to visualize your thoughts. Being on the same page with your target group increases the chances of making a sale.

Humans are wired to answer a question, even if they don't verbalize it. And Steve Jobs knew this. He would use this trick to get the audience to agree and engage with him more often.

Learn to pause for effect after you pose a question or make a statement. This also gives the audience time to reflect upon it. Use the less is more strategy to build impact.

Not all subjects are simple to explain. Steve Jobs suggests employing metaphors, analogies, and testimonials to break down complex matter into easily comprehensible bites. The audience can understand better by relating complex concepts to familiar situations. Learn to use these devices effectively in this episode.

Using Metaphors, Analogies And Testimonials

Metaphors give clarity by juxtaposing two entirely different things and revealing hidden meanings. An analogy explains a concept by comparing two disparate things. Testimonials speak up for your brand without sounding like a boast.

It might seem logical to inundate the audience with data. Facts reveal the truth, right? Wrong! Humans tend to get overwhelmed when dealing with too much information. Follow Jobs' lead in driving the message home, just as he did with the iPod.

Don't drown with data. The bigger the number, the less convincing they are. Keep the message short and simple for it to be memorable.

Presentation is a skill and it can be learned and perfected. Steve Jobs practiced the craft until it came naturally. Use routine activities such as walks or travel time to practice frequently.

Know your presentation material well to adapt to changing circumstances. Practice as often as possible to learn the flow. Try recording a video to see it through the audience's eye.

Best-selling author Daniel Pink shows how we all are ultimately trying to sell something -- a product, an idea, or a service. In this course, Mike Figliuolo, Managing Director at thoughtLEADERS, LLC, defines techniques to be more effective at selling. After finishing this course, you will be able to list the salesperson's code of ABC. You will also be able to apply new selling skills such as awareness and attunement and devise a perfect pitch.

If you thought selling is a talent reserved for a select few, think again. We are all offering something, asserts Daniel Pink. However, to be successful at selling, you have to hone some talents. After watching this video, you will have a list of skills you can develop to become better at the art of selling.

Convincing others is an art that is essential to succeed in any role today. Even if selling is not in your core job profile, you have to engage in activities that are akin to it. After watching this video, you can explore what is non-sales selling and how to get better at it.

By now you know how opportunities to sell your ideas abound. After viewing this video, you will be able to assess which situations bring out the best in your non-sales selling abilities and those in which you need to improve.

Several forces are driving the need to sell. Three dominant trends have emerged in recent times. After watching this video, you will be able to list the skills in demand and how you can effectively adopt them.

You might be wondering how to take advantage of the new sales trends. Whether to boost performance, hone new skillsets or enter emerging markets, non-sales selling has many advantages. After watching this video, you can identify areas that call for these skills.

Scientific studies reveal how our inherent characters impact our effect on others. After watching this episode, you can analyze why certain people outperform others who seem obvious winners.

Apply your insights on reaching the same frequency with others to win them over to your beliefs. By adopting a perspective-taking approach, instead of showing empathy, you can connect with your audience more effectively. Watching this video will equip you with two ways of conveying attunement.

No one likes rejection, but sales is a minefield of turndowns. After watching this video, you will be able to implement three practices that will show how resistant to failure you are and how you can stay afloat despite the rejections.

It is easy to give in to negative thought processes though the key is to turn the mind around to focus on positives instead. After watching this video, you will discover three practices to increase buoyancy during the preparation phase, through the actual event, and even after it has taken place.

Enable your audience to come over to your side by the power of clear communication and choice. After watching this video, you will be able to simplify your idea by framing the options well to drive your audience to act.

Now that you know the three approaches that give even more clarity to your idea, it is time to execute the plan. After watching this video, you can formulate a pitch that is simple, relatable, and immensely attractive to your audience in four easy steps.

To Sell is Human describes you as the pitcher and the audience as the catcher. After viewing this video, you will have the necessary tools to make an Impactful pitch.

It is critical to know your catcher, the audience, as you craft the perfect pitch. After watching this video, you will be able to identify your catcher’s personality and analyze which approach--collaborative, offering utility or information--works best for them.

What might seem like rejection can sound better with a tiny addition. After watching this video, you will be able to apply improv theater techniques to steer a collaborative conversation towards a more hopeful outcome.

The perfect pitch is a two-way process. After viewing this video, you will acquire the three necessary improv skills to hear the audience, practice the delivery while making the catcher look good.

If you prepare your delivery with a view to personal benefit, you might miss the mark. After watching this video, you can structure your idea as something the catcher can use by making it personal and appealing to their sense of purpose.

Brush up your presentation skills with the insights gained from the last episode. After watching this video, you can better a personal and purposeful pitch by devising a social element and connecting with the catcher's wish to improve the world.

Recounting inspiring stories of scores of African Americans who achieved extraordinary success, entrepreneur and public speaker Dennis Kimbro shares his knowledge of business and black culture in Think and Grow Rich, fused with ideas and strategies that draw from co-author Napoleon Hill's laws of success. In this series, Sabrina Smith, a principal at thoughtLEADERS LLC offers insights from the book to explain how you can level the field between the privileged and the underdog by cultivating your thinking.

Think And Grow Rich: A Black Choice: Dennis Kimbro And Napoleon Hill

Learn from the many African-Americans who succeeded despite facing discrimination and poverty-stricken childhoods to find inspiration and understand how you can take charge of your destiny and stay true to your dreams by harnessing the power of your thoughts.

Highlighting stories of the first Black graduate of the United States Military Academy and the creator of the largest Black insurance company in the US, Kimbro emphasizes that in order to overcome adversity, it is crucial to understand and apply the principles of mental laws, which are spiritual in nature. Learn what these are in this video.

The first step to overcoming adversity is to understand that your thoughts can determine your circumstances. To change your situation, strive to replace your negative thoughts with positive ones.

All it took for Madame CJ Walker to become a millionaire, or for Jesse Jackson to be the first Black man to run for US President was a little bit of imagination. Learn about the power of imagination and how you can unleash it to achieve seemingly impossible feats in this video.

We use our imaginations to dream the lives we desire. Frame your dreams in a way that makes clear the actions and effort required to achieve them.

Before you do anything, you must first believe that you can. Find out how to push aside self-limiting beliefs and tap into the unlimited dimension of thought and faith in this episode.

Your faith underpins your ability to pursue dreams. Dispel your negative emotions, like fear, greed, jealousy, and hatred and adopt a positive mental and spiritual attitude.

Staying persistent is a must to gain success. Determine where you stand on the power of persistence by answering four questions in this episode.

Achieving success is a nonlinear journey that includes failure and persistence. To overcome failure, frame it as a necessary learning opportunity and temporary inconvenience.

Many studies argue that most social problems are a result of low self-esteem. Dennis Kimbro encourages Black people to see themselves as what they desire to be, rather than what they are. Learn how to build your self-image and gain self-respect in this video.

A positive self-image is key to becoming the person you want to be. Invest time in working towards a healthy self-image and breaking free of barriers.

Is money good or is it the source of all evil? Unlock the answer to this eternal question as Kimbro explains the mental laws concerning wealth and what financial prosperity really entails in this episode.

Set incremental goals toward acquiring the financial freedom you desire. Include service in your wealth acquisition plan.

The power to change your circumstances lies within yourself. This video explains how it is possible to become self-accountable and accomplish anything, no matter where you stand in life, by developing self-discipline.

You can consciously choose how to think and act. Practice self-discipline to master your thoughts and make your dreams real.

Google Analytics is an increasingly important tool in today’s digital world to gain in-depth knowledge about your website’s audience and ultimately bolster your company’s success. This course, led by marketing thought leader Brad Batesole, takes a detailed look at one of the most popular digital tools and teaches advanced techniques to get the most out of Google Analytics. Learn to build and manage filters, create common channel groupings, and explore and apply segments.

Advanced Google Analytics By Brad Batesole

This course, led by marketing thought leader Brad Batesole, takes a detailed look at one of the most popular digital tools and teaches advanced techniques to get the most out of Google Analytics. Learn to build and manage filters, create common channel groupings, and explore and apply segments.

Brad also shares how to produce calculated metrics, debug your analytics, and ultimately, gain a deeper understanding of how to push metrics to new limits.

The better you understand your data, the better you can influence your business outcomes. After watching this video, you'll be aware of the advanced opportunities within Google Analytics.

Google Analytics is a robust tool, so knowing where to focus your time will help you be more efficient. After watching this video, you'll know the key areas you'll want to dive deeper into.

Out-of-the-box Google Analytics cannot track users across multiple devices. After watching this video, you'll know how to use User-ID to track users when they switch from their desktop to their mobile device.

Google is eventually phasing out Universal Analytics for App+Web. After watching this video, you'll be able to discuss how GA4 allows you to combine app and web data for unified reporting and analysis.

App+Web makes it easier than ever to track every custom event across multiple devices. After watching this video, you'll be able to define what event-based measurement is and summarize how to navigate the event-based features in the user interface.

Persistent data is at the center of App+Web, and it's important that everything is configured properly. After watching this video, you'll be able to create a new App+Web property in your Google Analytics Account.

Custom insights can now be created with just one click. After watching this video, you'll be able to locate pre-defined templates for analytics and analysis in App+Web.

Cohort analysis has become even more in-depth with the ability to add any event as inclusion criteria. After watching this video, you'll be able to perform basic cohort analysis and describe how cohort analyses are used.

Views give you a way to look at the data in your Analytics account. After watching this video, you'll know what views are, why they're important, and how to use them.

The best way to analyze your data is to know what you want to measure and why. After watching this video, you'll be able to create a measurement plan and apply that plan to Google Analytics.

You can use filters to customize views and see only a subset of data in your reports. After watching this video, you'll be able to add a new view to your Google Analytics account.

Once you create a view, you can edit its settings. After watching this video, you will know how to edit your view settings and the most important characteristics.

Once you create a view, you can manage several additional sections. After watching this video, you will know how to interact with the view panel and find common sections.

All data captured will appear in all of your views unless you apply a filter that removes some data. After watching this video, you will be able to differentiate between a view and a filter and know where to access both.

As you evolve your account, you will need to manage your filters. After watching this video, you will be able to manage account-level filters that have been applied to a view.

Filters are applied to your data in the order in which the filters were added. After watching this video, you will know how ordering can cause problems with your data, and how to avoid those problems.

Regular expressions (regex) are how you manipulate the filters you create. After watching this video, you'll be able to use the fundamental regular expressions.

Google offers a lot of functionality right out of the box to make your life easier. After watching this video, you'll be able to identify prebuilt filters and know what they're used for.

To eliminate bad data, you will need to use filters. After watching this video, you'll be able to set up exclude filters.

You may have unwanted data in your reports. So it's important to filter it out. Based on the way your data is collected, you will need to apply filters to keep it accurate.

After watching this video, you'll be able to set up lowercase/uppercase filters. To properly maintain your data, you'll need to use a variety of filter styles.

There is no one-size-fits-all filter style, so it's important to know them all. After watching this video, you'll be able to use search & replace to configure your filters.

Setting up your filters improperly will lead to inaccurate information in your reports. After watching this video, you'll be aware of the limitations that can impact your filtering.

To track what users do on your website, you will need to use events. After watching this video, you'll be able to explain how events work and what their various components are.

Google Analytics provides the ability to investigate the way that users interact with your events. After watching this video, you'll be able to use the events flow report to better understand your data.

To see data about Events you're tracking, you need to add code to your website. After watching this video you will be able to find and edit the specific code necessary to measure events.

Goals measure how well you are achieving your objective. After watching this video, you'll be able to explain the different types of goals and how they are used.

When you know what users are searching for, you can better speak to their needs. After watching this video you will be able to explore site search reports.

When you know what users are searching for, you can better speak to their needs. After watching this video, you will be able to configure site search to capture your users' behavior.

Design For Trust

Design For Trust

Design For Trust

Episodes

1. Airbnb Overview

2. Growth And Evolution: Early Experiments

3. Growth And Evolution: Gaining Scale

4. Growth And Evolution: Expansion And Diversification

5. Growth And Evolution: COVID Crisis

6. Innovation Mindset

7. Customer-Centric Innovation Focus

8. Design For Trust

9. Crisis Response & Business Model Innovation

10. Challenges And Future