Stories have always captivated people throughout history and businesses are no exception to that. But what is it about stories that makes people respond to them? Keep watching to learn the seven steps that will turn your brand into a compelling, successful story that gets customer buy-ins.

People build emotional connects to stories when they see themselves as heroes in it. Make your customer the protagonist and get them to understand and communicate what your brand is about and why someone should choose you over competition in this episode.

A story is not enthralling without a twist. Every good story needs a villain. In your brand story, the anti-heroes are the customer’s pain points. Find out why it is critical to identify and address those pain points to give your brand story its happy ending.

A protagonist or hero needs to be able to offer support or guidance in any good story. Find out how to ensure your brand story establishes you as an empathetic, trustworthy and credible business to your customer, in this episode.

To move your brand story forward you need a plan that offers solutions and builds a sense of security for customers. This video shows how you can approach this element of your tale.

The next step is to build adventure and thrill in your story. Why else would a customer get drawn to you? Learn how to lead your customer towards your brand by giving them a preview of what is on offer, in this video.

The thrill in a story comes from some level of fear. You need to make your customer understand what’s at risk if they do not choose your brand. This video shows you how to walk the tightrope between instilling too much fear, losing a prospect and too little fear, making the brand lose its eminence.